Post#34 » by Licensed to Il » Tue May 19, 2015 3:35 pm
I tihnk Badgerlander has hit on something really interesting here. Lasry and Edens came in and promised that everything throughout the organization was going to be done bigger, better, more modern, etc. And for the most part they have done so. Certainly with the most important stuff. But with this first wave of merchandizing, they have gone back in time 15 years. The hats are all dad hats. This track suit is retro without intentionally being retro. It would have been better if they went more in the direction of that northface fleece.. but its almost like their supplier had a big binder full of options and they went through that process instead of blowing it all up and building some gear from scratch. I am certainly underwhelmed so far.
Fortunately the NBA licenses its stuff to infinite merchandizes. So eventually, someone (mitchell and ness, new era, the botique tshirt places, etc) is going to come out with some killer stuff. Hasn't happened yet though.