The Timberwolves took a national recognition hit this week when CBS-TV's Katie Couric, comparing St. Paul and Minneapolis on a Republican National Convention broadcast, said Minneapolis has the Twins and the Vikings and raved about the Wild in St. Paul. No mention of the Timberwolves in Minneapolis. The calculated publicity value of the mention in front a Nielsen audience of 5.48 million was $1.275 million, or the equivalent of $75,000 for a 30-second ad.
No respect.
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