dagger wrote:Three or four years ago, no network wanted to give a nickel for the rights so the Raptors agreed to guarantee all expenses and take a share of net ad revenue in lieu of rights fees.
This is not entirely accurate. Several media outlets came to the plate, but they wanted to put the team on regional or specialty channels, while the Raptors wanted broadcasts to be national. They walked away from paying regional contracts in exchange for a discounted national contract that offered the ad sharing instead. This may or may not have been better financially but ensured that the games were available nationally as much as possible.
We'll never know what the actual take was, but to say they weren't willing to pay a nickel is wrong.