Rebranding the Toronto Raptors (Updated designs on p. 7)

[N1QUE24]

After reading and digesting the countless redesign threads on this board (and being inspired after seeing Los Manos' Huskies design especially) I've decided to give it a go. However, while everyone is advocating for the team to change identities, I've done the exact opposite.

Let me know your thoughts, and enjoy reading my design process.

[T-dot Raps]

The skyline is genius! So much talent on this board.

[Huskies1947]

Great idea incorporating the skyline, but not an overall fan of the Logo. However, I am also one of those people that would like the franchise to rid itself from a name based of a 90s movie fad.

[mowe]

Great work, but it doesn't really look more aggressive. The raptor could just as easily be smiling. Maybe change up the eyes a little bit more? But I love the skyline, that's fantastic.

Another idea if keeping the Raptor name is to focus more on the bird of prey meaning. You can come up with a more fierce logo or find another way to keep the claw, which I really like.

[Roland Brice]

A little cartoonish for me, but you're definitely talented. I LOVE the skyline as the teeth, that's an amazing idea. But for some reason the head on view of the Raptor looks weird to me. Overall I think MLSE needs to look for talent on this board.

[TorontoRapture]

A Toronto Raptors coat-of-arms logo idea.

[dat90zKiD]

Hey man, love the hard work you put into this (you got And1'd)
That being said, I personally do not like this logo.
It resembles more of an alien /w fangs than a Raptor.

Pros:
-incorporated the city skyline.
-colours are still red/black.
-not too severe of a rebrand (...can be a Con too)

Cons:
-do not see it fashionably appealing.
-does not seem too intimidating. (the original Raps logo looks MEAN and unfriendly)

I personally think this logo would not be approved by the fans.
Give it a more fearsome kinda look and we might be onto something.

[SwaggWagg]

Wow, ugly logo in OP.

[Hansari]

Err.. I love how you incorporated the skyline.. But the logo itself just reminds me of a disease called Harlequin type ichthyosis.. Maybe its just because I'm studying medicine but it looks disturbing to me because it looks like a baby raptor with a problem

[rapsrapsraps]

great idea and work man. You should try the old raptor with the skyline.

[TorontoRapture]

Good work on a Raptors logo rebrand. It's hard-as-hell to create a new logo for the Raptors. I love the "Bags under the eyes because we can only take so much losing" part lol.

[MainEvent]

Good effort, not feeling it though. Looks like a pokemon to me.

[ballislife]

Err.. I love how you incorporated the skyline.. But the logo itself just reminds me of a disease called Harlequin type ichthyosis.. Maybe its just because I'm studying medicine but it looks disturbing to me because it looks like a baby raptor with a problem

LOL yea it looks like a fu*ked up lizard.. definitely wouldnt want to rock that logo.

[raptor jesus]

The skyline is a nifty idea, but I think a Raptor needs a side profile to showcase its unique features.

[JL5]

To be honest, my first reaction to the logo was that it looks an awful lot like the original Red Ranger's helmet. Ah my childhood, how I miss thee.

[sanity]

Nice thread. Also, those 3-d banners on the sidelines needs to go. I dunno what the hell they were attempting with that one

[Loso04]

http://blogs.thescore.com/raptorblog/20 ... rm-design/

I am searching for the history of our jerseys, but I haven't found it yet. Stumbled across this though.

[CoinTossRoss]

Something about the eyes I just don't like. But some good ideas here.

[Loso04]

Found this:

http://www.youtube.com/watch?v=NtYZ6oru9DY

[Mr.Raptorsingh]

I like these home jerseys, got it from Hansari's thread: