“We looked at 30 gigs of data last season, which is more than what existed in the entire history of NBA before that,” Ranadive told Business Insider.
And the impact is already starting to show. For example, when the Kings traded for Rudy Gay just 18 games into the season last year, he was shooting an awful 38% from the field. He was considered overrated with a bloated contract. But the Kings went through the past six years worth of data and analyzed on all the stats collected from Gay’s performance. Just two months later, Gay was shooting 58%, with five less shot attempts, and still averaging more points per game. Gay even made it to this summer’s USA basketball team.
http://www.businessinsider.com/vivek-ra ... all-2014-9