Kobe/LeBron special: Vitamin Water has been running a marketing campaign with LeBron James and Kobe Bryant over the last few weeks. Now their other common sponsor, Nike, is getting involved. Nike is presenting a one-hour special on Bryant and James on ESPN on Thursday at 7 p.m. called "Dream Season: 23 & 24."
It is narrated by Justin Timberlake and is a documentary about this past regular season. Camera crews followed around both players for the last month of the season and highlights, behind-the-scenes footage and interviews will be included. Promotional material said the documentary will focus on their developing rivalry and their friendship, which is presented as growing.
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