The Cleveland Cavaliers have agreed upon a jersey sponsorship with Goodyear worth more than $10 million per year.
As part of the agreement, Turner, which includes TNT, the cable network that will carry the Cavaliers' playoff games in the Eastern Conference finals, will air free commercials featuring the Cavs and Goodyear and promote the partnership on various traditional and digital mediums.
The Wingfoot logo will be unveiled when Nike introduces its new Cavs uniforms this summer.
"The wingfoot (is) going to be opposite the swoosh, and they really do look beautiful together," said David Griffin.