Phil XI wrote:
What so funny? Is he notorious for keeping things calm and quiet? In the past, when there have been losing streaks and rumored team rifts, does he go out of his way to joke it off? Explain.
Let's tackle your question at the fundamentals.
You asked, "Since when does Kobe care about PR?"
It's common sense that he cares about PR. Virtually every professional athlete does. It's like asking, "Since when does Kobe care about money?" The bigger the star, the more time taken to craft into PR.
Oh I see what you are doing. On one hand you are claiming.... oh look it's Kobe doing his typical PR bit. But when I point out that Kobe is not known for being a PR first guy, you change the argument to.. everyone cares about PR.
In this case, Kobe has had awful PR through the history of his career. That's not a compliment.
From the "draft" ( which you pointed out and are now avoiding)
There is a long history of Kobe saying " F U " to PR. But you are right, I guess, it's really all about Kobe doing and saying the right things, always.
As a Laker fan, I wish Kobe had better PR over the years. FYI