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Rebranding the Toronto Raptors (Updated designs on p. 7)

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Re: Case Study: Rebranding the Toronto Raptors 

Post#31 » by _venom_ » Sat Jun 8, 2013 11:16 pm

This definitely has some potential. I quickly added a couple features that I think makes it look a bit better:

Image

I think the pupils are needed and the long Raptor snout needs to be defined.

Other changes that may help are:

-head shape (right now it's too round, needs to be more dynamic in shape
-teeth would look better not as perfect triangles but more realistic rounded teeth
-another idea to try is to use more black vectoring to create more shadow effect in the face

I do really like the skyline idea for the bottom teeth
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Re: Case Study: Rebranding the Toronto Raptors 

Post#32 » by TheGoodDoctor » Sat Jun 8, 2013 11:32 pm

Jay240 wrote:Love the skyline in the mouth. But the dinosaur itself looks like an alien or a piranha to me.


Agreed.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#33 » by kmatrixg » Sat Jun 8, 2013 11:40 pm

I don't like the skyline as teeth. It looks like it's about to choke on a toothpick. Plus, what do you mean by digested and cluttered? Those words have zero cohesiveness.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#34 » by Kurtz » Sat Jun 8, 2013 11:41 pm

Sam Cassell's gonna sue.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#35 » by SwaggWagg » Sat Jun 8, 2013 11:43 pm

Kurtz wrote:Sam Cassell's gonna sue.



:lol: :lol: :lol: :lol: :lol: :lol: :lol:
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Re: Case Study: Rebranding the Toronto Raptors 

Post#36 » by SwaggWagg » Sat Jun 8, 2013 11:45 pm

_venom_ wrote:Image




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Re: Case Study: Rebranding the Toronto Raptors 

Post#37 » by N1QUE24 » Sat Jun 8, 2013 11:51 pm

kmatrixg wrote:I don't like the skyline as teeth. It looks like it's about to choke on a toothpick. Plus, what do you mean by digested and cluttered? Those words have zero cohesiveness.


Sorry I meant congested.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#38 » by N1QUE24 » Sun Jun 9, 2013 12:02 am

Thanks for the comments everyone, I'm taking everything into account for the next redesign. Very much appreciated.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#39 » by DUBmental » Sun Jun 9, 2013 1:28 am

As others have said the skyline really looks great. not a fan of the dino (looks like an alien) but your on the right path.

Keep it up. A few re draws and you might nail it on the head.

Raptors (Dromaeosaurs)

A Vicious Killer

Velociraptor, move over! Dromaeosaurus was a vicious, medium-sized hunter that had a mouth full of serrated, razor-sharp teeth and a sharp, hooked claw on each foot that it used to clamp down on its victims. It was about the size of a large dog or wolf, about six to nine feet (two to three meters) long. Its jaws were long and solidly built for its size, and its neck was curved and flexible. It may have been able to smell its prey, and it probably possessed a good sense of hearing. Its tail was sheathed in a lattice of bony rods but was flexible at the base, allowing it to be carried in a sharply upturned, aerial-like position. Its remarkably large eyes gave it excellent vision. Its vicious sickle-like claws, although shorter than those of other dromaeosaurs, still gave it a distinct advantage over most of its prey.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#40 » by ballercb4 » Sun Jun 9, 2013 1:35 am

I really want us to keep the name Raptors...but that logo needs to be tweaked it kinda looks like Sam Cassell :lol:

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Re: Case Study: Rebranding the Toronto Raptors 

Post#41 » by RxOxP » Sun Jun 9, 2013 1:55 am

The logo is ugly but the skyline idea is brilliant.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#42 » by onions17 » Sun Jun 9, 2013 5:30 am

nice work man. i agree that the face could use some work. we need some crazy ideas - like the skylines in the mouth - to be able to come up with some innovative designs.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#43 » by RINSE » Sun Jun 9, 2013 11:59 am

Toronto Aliens?
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Re: Case Study: Rebranding the Toronto Raptors 

Post#44 » by babysham » Sun Jun 9, 2013 1:41 pm

Good effort. The skyline idea is sick. I have to agree with most of the other posters though....the face looks like an alien, not a Raptor.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#45 » by Hit Em Up » Sun Jun 9, 2013 2:08 pm

nah
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Re: Case Study: Rebranding the Toronto Raptors 

Post#46 » by Hyperglide » Sun Jun 9, 2013 2:42 pm

Skyline looks cool but the logo looks like it's from a YTV cartoon and is to bland and boring . The nose is wrong and it doesn't look menacing at all. I would rather keep the original logo over that one.

Again good idea with the skyline though.
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Re: Case Study: Rebranding the Toronto Raptors 

Post#47 » by VC-INJURY » Sun Jun 9, 2013 6:05 pm

looks like an alien/10

The current raps logo sucks because it's basically 2 colors. No need to reinvent the wheel here people. Just bring this back.

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Re: Case Study: Rebranding the Toronto Raptors 

Post#48 » by TorontoRapture » Sun Jun 9, 2013 6:24 pm

VC-INJURY wrote:looks like an alien/10

The current raps logo sucks because it's basically 2 colors. No need to reinvent the wheel here people. Just bring this back.

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Re: Case Study: Rebranding the Toronto Raptors 

Post#49 » by Thelonious » Sun Jun 9, 2013 8:12 pm

My 2 cents: Bottom teeth need a visual separation from the bottom gum/jaw, so the buildings/bottom teeth would need to be white, or to start white from the bottom turning red at the top end (like dripping blood for example)
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Re: Case Study: Rebranding the Toronto Raptors 

Post#50 » by Troubadour » Mon Jun 10, 2013 12:32 am

N1QUE24 wrote:
Troubadour wrote:"Bags under eyes because we can't take losing any longer."

Horrible logo


Thanks, what would you say needs improving?


A good starting place would be not consciously making the logo to reflect a losing history

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