Papa John's is offically dead in Cleveland (Cavs/Wiz)

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Papa John's is offically dead in Cleveland (Cavs/Wiz) 

Post#1 » by Basketball Fan » Sun May 4, 2008 3:57 pm

Shame this series is over this was just getting good...

http://www.sogoodblog.com/2008/05/03/pa ... e-of-ohio/

Quote:
Does Papa John’s Pizza Hate the State of Ohio?
May 3rd, 2008 · 24 Comments
Update 5/4. 1:30 AM: The snowball effect continues. Someone has started a Facebook group titled “Cavs fans that will never eat Papa Johns ever again”

Update 5/4, 12:15 AM: Earlier today the Cleveland Plain Dealer interviewed me for a story about these shirts. Their story has now been posted on the Plain Dealer website. It notes, among other things, that the decision to give out these shirts was NOT authorized by the corporate office.

Update 5/3, 11:30 PM: Less than 24 hours after So Good broke the story, someone has put up a website called Boycott Papa John’s.



Update 5/3, 8:00 PM: Deadspin, FanIQ, Cold Mud, AOL’s Fanhouse and more than a dozen other online communities have picked up the story.

Update 5/3, 3:15 PM: This story is starting to spread like wildfire. Cavs fans online are already suggesting a boycott HERE, HERE, HERE and HERE. In the comments, a delivery driver for Papa John’s writes:

“We received two faxes talking about the shirt,followed by threats to boycott.”

A General Manager for a Northeast Ohio Papa John’s adds:

“we have received calls of people wanting to boycott us, but hopefully something will come out ASAP from Corporate as a nationwide apology.”

Original Post 5/3 2:00 AM:

Why would Papa John’s make a marketing decision that has the potential to anger hundreds of thousands of Ohio customers?

Earlier tonight I attended the Washington Wizards and Cleveland Cavaliers playoff game 6 at the Verizon Center in DC. Over the course of my night, one thing really surprised me. A few fans around the arena had shirts mocking Lebron James. The shirts had the number 23 on them, with the word “Crybaby” across the back. This kind of taunting is common at NBA arenas. But what was most shocking was that the shirts featured the Papa John’s logo, and appeared to be sponsored by, and paid for by, Papa John’s Pizza.



Lebron James is one of, if not THE most popular player in the NBA. Not only that, he is beloved in the state of Ohio. I was perplexed why Papa John’s Pizza would put their name on a t-shirt that so openly taunted such a well-liked athlete. The decision to sponsor these shirts seems incredibly ill advised.

The only rational would be if Papa John’s has a lot of franchises in Washington, DC, but none in the state of Ohio. However, as a national chain, I was skeptical that they didn’t have a presence in the state. Sure enough, a quick check on the Papa John’s website, using their restaurant locater, shows that there are TEN different Papa John’s pizza outlets just within 12 miles of the Cleveland Cavaliers arena.

So the question now is, why did Papa John’s decide to sponsor a promotion that will surely piss off a ton of Cavaliers fans and Ohio residents? Will Papa John’s start to lose business because angry residents don’t appreciate them openly mocking the most popular athlete in the state of Ohio? Will this end up hurting Papa John’s profits, or damage their company name? Will it lead to a boycott of Papa John’s by Cleveland Cavaliers fans?

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Post#2 » by corona » Sun May 4, 2008 4:18 pm

i don't know about the rest of you....but i visit pizza establishments because i like their pizza, not because their preference of basketball players around the nba is the same as mine.

:dontknow:
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Post#3 » by BobbySura » Sun May 4, 2008 4:19 pm

fans crying about a crybaby shirt.

well..
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Post#4 » by PimpORL » Sun May 4, 2008 4:22 pm

Maybe they meant the fanbase. This has absolutely no connection to the Cleveland Papa John's places. You'll just put a couple people from Cleveland out of jobs and it'll barely harm Papa John's.
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Post#5 » by Speedlot » Sun May 4, 2008 4:30 pm

LOL... This won't do anything to papa john.. rofl
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Post#6 » by miller31time » Sun May 4, 2008 4:35 pm

It seems like a bad marketing decision, but at the same time, I really doubt it will have THAT much impact on Papa Johns' profits in the Cleveland area. As corona mentioned, people go to these places because they like the food, not because they support or don't support a certain athlete.
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Post#7 » by RJM » Sun May 4, 2008 4:46 pm

Ouch....PWNED. :rofl:
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Post#8 » by INKtastic » Sun May 4, 2008 5:11 pm

what a silly controversy. Nobody cares that cavs owner Dan Gilbert's Rock Financial Group is the official sponsor of the Detroit Pistons, why should they care about a pizza t-shirt? It is a bit surprising that a national chain (even if it is a local franchise and not the whole chain) would put their name on something attacking an opposing player instead of simply supporting the local team.
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Post#9 » by L&H_05 » Sun May 4, 2008 5:33 pm

Man, I didn't realize how protective some Cavs fans are of LBJ..

Don't let LJ4MVP fool you, he lead the charge in this mass protest..
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Post#10 » by C'mon Cavs » Sun May 4, 2008 6:10 pm

I like the shirts. Imagine walking out of that arena wearing one of those shirts after LeBron just dropped 27, 13, 13 on Washington and knocked them out for the 3rd straight year.

The shirts provide a nice little way to bring back painful memories for Washington fans and thats why I like them.
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Post#11 » by UNLVNugsFan » Sun May 4, 2008 6:29 pm

Eh, some people will be irritated for a while, but in a couple of years when LeBron jumps ship to a bigger market, everyone in Cleveland will want one.
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Post#12 » by KRC » Sun May 4, 2008 6:47 pm

L&H_05 wrote:Man, I didn't realize how protective some Cavs fans are of LBJ..

Don't let LJ4MVP fool you, he lead the charge in this mass protest..

:rofl:
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Post#13 » by P'Oed » Sun May 4, 2008 6:55 pm

C'mon Cavs wrote:I like the shirts. Imagine walking out of that arena wearing one of those shirts after LeBron just dropped 27, 13, 13 on Washington and knocked them out for the 3rd straight year.

The shirts provide a nice little way to bring back painful memories for Washington fans and thats why I like them.


actually, the shirt is just true. Has nothing to do with anyone getting knocked out of the playoffs, your boy IS a crybaby. Nice shirts...I'd like one myself.
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Post#14 » by Gordon Bombay » Sun May 4, 2008 7:09 pm

P'Oed wrote:-= original quote snipped =-



actually, the shirt is just true. Has nothing to do with anyone getting knocked out of the playoffs, your boy IS a crybaby. Nice shirts...I'd like one myself.


he might be, but then again, his team is still playing...all the wizards have to show for that series is a t-shirt sponsored by papa johns

as for the discussion...some of my fellow cavs fans are just a bunch of idiots. papa johns sponsoring a t-shirt in d.c. mocking lebron is not going to stop me from buying their pizza
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Post#15 » by HarlemHeat37 » Sun May 4, 2008 7:31 pm

Lebron will buy them out one day..he's the King..
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Post#16 » by Cevap » Sun May 4, 2008 7:45 pm

can't wait to hear Jigga's new song dissing Papa John's.
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Post#17 » by ropjhk » Sun May 4, 2008 10:37 pm

Stupid marketing campaign. Business in Ohio will probably be hurt in the short term, but be okay in the long term. I bet somebody is going to lose their job though.
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Post#18 » by NO-KG-AI » Sun May 4, 2008 10:41 pm

I would never eat a Falcon supporting Papa John's if something like that happened here.
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Post#19 » by bstein14 » Sun May 4, 2008 10:51 pm

Papa John's are franchised.

Someone who owns some DC area Popa John's decided to try this as a promotion. I'm sure it was CORPORATE that did this.

Papa John's in Cleveland Area have different owners who shouldn't be hurt because of the decisions of owners in DC.
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Post#20 » by TheOUTLAW » Sun May 4, 2008 11:00 pm

I find it funny that the ones that cried the most during the series would happen to be the ones wearing the shirts.
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