January 16, 2008 -- The House That Jeter Built has a new sign that unmistakably promises great baseball will be played there.
The words "Yankee Stadium," solidly etched in gold-leafed stone, were hoisted by crane onto the team's new South Bronx home this week.
And now there's rock-solid proof that unlike countless other sports teams that have given up stadium-naming rights to big corporations, Yankee tradition is not for sale.
http://www.nypost.com/seven/01162008/ne ... 315369.htm
