RealGM

Campaign aims to restore 'SkyDome' to Blue Jays home

Branding company wants Rogers to consider retro name change

As the Toronto Blue Jays play out the stretch in another disappointing season, a social media campaign seeks to revive a stadium name synonymous with the team’s World Series winning years.

The campaign asks Rogers Communications to restore “SkyDome” to the name of the team’s home stadium.

The stadium began life as the SkyDome in 1989 before it was renamed in 2005 as “Rogers Centre” after Rogers purchased the team.

Toronto media design agency Branding For Good has launched a “bring back the dome” campaign, urging the stadium to be called Rogers SkyDome. The stadium — the world’s first with a retractable roof — will celebrate its 25th anniversary next spring. The campaign's organizers hope to gather 50,000 signatures in support of the name change.

The company said in a statement the SkyDome name is not only reminicient of the team's early 1990s glory years, it's also what many fans still call the stadium.

“What we’re asking is for Canadians to show their ongoing love for the SkyDome,” a spokesperson said. He added that the retro name change will “unlock a deep attachment many of us have to the stadium by using the name SkyDome again.

"The name SkyDome has a strong literal reference to what you see when the roof is fully retracted. It’s what a lot of us grew up knowing, and what a lot of people still call it anyway.”

The campaign includes a website (bringbackthedome.ca/), Twitter account (@bringbackdome) and a Facebook page (/bringbackthedome).

dagger wrote:It's called what it is precisely so you are forced to use the Rogers name. If its renamed the Rogers SkyDome, people will drop the Rogers faster than you can drop their cellphone service. That's why almost all of the corporately branded facilities are called arenas or centres... so you can't drop the corporate name... After all, if you say to someone, I'm going down to the arena, it's pretty nebulous... in some US cities, there are multiple large arenas

Don't get me wrong, I'd be fine with such a change, but I'm neither holding my breath nor moving it to the top of my priority list.

Hoopstarr wrote:I find the "Centre" part even more shameful. Has any baseball stadium in history ever been called a "center"? And learn to spell center, ffs.

dagger wrote:It's called what it is precisely so you are forced to use the Rogers name. If its renamed the Rogers SkyDome, people will drop the Rogers faster than you can drop their cellphone service. That's why almost all of the corporately branded facilities are called arenas or centres... so you can't drop the corporate name... After all, if you say to someone, I'm going down to the arena, it's pretty nebulous... in some US cities, there are multiple large arenas

Don't get me wrong, I'd be fine with such a change, but I'm neither holding my breath nor moving it to the top of my priority list.

Skin Blues wrote:Team sucks... "Hey, let's retire the number of the key player from the World Series teams from the early 90s"

Team still sucks... "Hey, let's re-broadcast all of the World Series victories from the early 90s"

Team still sucks ... "Hey, lets go back to using the logo we used during the World Series in the early 90s"

Team still sucks ... "Hey, lets give a coaching job to the ace of the team that won the World Series in the early 90s"

Team still sucks ... "Hey, lets go back to calling the stadium the name it had when we won the World Series in the early 90s"

I like that they're back to the old logo and I never stopped calling it SkyDome, but it's pretty pathetic that we're still clinging to 20 year old nostalgia.

Hoopstarr wrote:I find the "Centre" part even more shameful. Has any baseball stadium in history ever been called a "center"? And learn to spell center, ffs.

Roland Brice wrote:

Hoopstarr wrote:I find the "Centre" part even more shameful. Has any baseball stadium in history ever been called a "center"? And learn to spell center, ffs.

Lol the irony, wow smh

Hoopstarr wrote:

Roland Brice wrote:

Hoopstarr wrote:I find the "Centre" part even more shameful. Has any baseball stadium in history ever been called a "center"? And learn to spell center, ffs.

Lol the irony, wow smh

Yea, it was a joke. wow smh