Bloomberg: Jays doing really well for Rogers
Posted: Wed Oct 23, 2013 8:47 pm
This is a subscriber only article in the Globe, so I'm an just giving excerpts here. It's pretty self-explanatory, and it backs up what we've suspected. Rogers is raking in a lot of profit from the Jays via the TV side.
Bloomberg puts the Jays total value at $950-million (U.S.), 12th in the league. The team alone is worth $573-million, 17th in the league. The difference is largely the value of the sports networks Rogers owns, which are fed with Jays content.
Ignoring cash plowed into the Jays, that’s an annual rate of return of 11.5 per cent on the team alone.
That is a much richer valuation than Forbes had granted and a much better return as a result. The magazine had ranked the franchise 27th with a team value of $337-million.
Losing a lot is not helping, but it's not holding the Jays back too much either. The Jays rank ahead of the Washington Nationals, Detroit Tigers and St. Louis Cardinals, teams that have been more successful on the field in recent years.