i don't consider wisconsin a traditional power. they went 30 years (sometime in the 60s thru sometime in the 90s) without so much as a conference title. they don't have a single national title. through their entire history wisconsin only has 9 conference titles (including shared titles) and 0 national titles. cal has 14 conference championships and three national championships. cal has a higher all-time winning percentage. few would call cal a traditional power, and i say that as a cal alum.
wisconsin is 3-3 with two of the losses being to penn state and ohio state. certainly wisconsin is a disappointment and is underachieving (should've beaten michigan, esp considering how they were taking care of business for a while) but its too early to call it a historically bad season. its not even a terrible year by the standards of this decade. 2001 - 2003 (3 seasons) wisconsin went a combined 20-19. they had an 8 year stretch from the mid 80s through the early 90s where they were under .500 each year and had 1-3 wins in 5 of those seasons. surely in some of those 1 - 3 win seasons they started conference play 0-3.
it's a semantic argument, but this is a msg board so i feel free to waste some time with it
i'd also disagree that the b10 is the #3 conference but agree that its not elite and neither is the pac10, and its really a waste of time to argue over who is #3.