Post#147 » by wco81 » Sat May 13, 2023 9:37 pm
LA is a much bigger market. Laker fan base is huge because front running is a thing.
Not only that, people will watch hoping to see the Lakers lose.
League has always wanted the Lakers to do well. That is why they have benefitted from favorable trades or stars forcing their way to LA. This history goes back over 50 years.
The NBA is just a few big historic franchises and the rest are just the Washington Generals, or that's how the TV networks and NBA thinks they can make the NBA product on TV successful.
Again, the new TV deal negotiations are a HUGE FACTOR right now. NBA got the new CBA behind them so the next big thing is the new TV deal, where they want to triple the money they're getting on this current deal, which runs one or two more seasons.
It's almost existential for the league, which is why Silver is pushing this midseason tournament and complaining about load management, as stars are rested for marquee national TV games.
Did you notice that TNT and ESPN both are pushing the NHL playoffs at the same time? After game 5, SportsCenter featured the NHL playoffs game, I think it was Edmonton vs. Las Vegas that night, over the Lakers vs. Warriors for the first block, like 10 minutes.
That is ESPN/ABC gamesmanship.
Here's the other thing. NFL released a schedule for the upcoming season. They will feature THREE games on Christmas Day.
NBA used to have Christmas Day as a big showcase. Now the NFL is encroaching on that and they may probably get higher ratings than the NBA games on Christmas this year.
ABC is going to broadcast the Ravens at 49ers at 8:15 ET. ABC will probably feature an NBA game earlier that day. Then ESPN and TNT will show other NBA games on Christmas.
Those other games are probably going to compete against NFL games, which are Raiders at Chiefs at 1 PM EST and Giants at Eagles at 4:30 PM EST.
NBA may be forced to put their other games very early on Christmas or very late. Or maybe they give up on Christmas Day games.
In any event, the TV deal will be EVERYTHING to the league. If they don't get a big bump, that will affect salaries and probably expansion.
That is why NBA wants Lebron to win and the Lakers to win it all this year. They need to offer the networks the LA market delivering huge ratings.