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Urlacher fined $100,000 for wearing hat
Posted: Wed Apr 18, 2007 7:27 pm
by harding156
NEW YORK -- Chicago Bears linebacker Brian Urlacher was fined $100,000 by the NFL for wearing a cap during Super Bowl media day that promoted a sponsor not authorized by the league.
NFL rules prohibit gear that advertises any product but a designated sponsor, league spokesman Brian McCarthy said Wednesday.
Urlacher was fined for drinking vitaminwater and wearing a vitaminwater hat during the media session in Miami leading to the title game. Gatorade is the NFL's official drink.
McCarthy said this is the first time such a fine has been levied. He added that $100,000 is the standard fine for such a violation at the Super Bowl. A violation during the regular season is $10,000. It is $50,000 at the Pro Bowl.
The fine recalls an episode involving Chicago quarterback Jim McMahon in the playoffs following the 1985 season, the previous time the Bears made the Super Bowl.
McMahon wore a headband that said "adidas" in a playoff game against the New York Giants, and then-commissioner Pete Rozelle fined him $5,000 because the shoe company was not an NFL sponsor. The following week, in the NFC title game against the Los Angeles Rams, McMahon wore a headband that read "rozelle."
Seems a bit much for a hat and a bottle of water. I'm sure vitaminwater will chip in as a thank you for the extra publicity. Still, it seems a little harsh for something that petty.
Posted: Wed Apr 18, 2007 8:22 pm
by Monkeyfeng06
gayness.
vitaminwater >>>> gatorade.
Posted: Wed Apr 18, 2007 11:21 pm
by straightguji
That is way too much. 100,000 for a freakin' water bottle? Wow. I don't like the way Goodell is starting out here as commish...
Posted: Thu Apr 19, 2007 12:42 am
by Darth Celtic
oh no, he might have to give up like .05% of his income next year to cover it.
Posted: Thu Apr 19, 2007 8:40 pm
by Posey H8er
Who was watching the Bears post game conference?
Posted: Thu Apr 19, 2007 8:56 pm
by Cliff Levingston
This is great publicity for Vitamin Water.
Posted: Sat Apr 21, 2007 1:39 am
by Joe Jackson
Cliff Levingston wrote:This is great publicity for Vitamin Water.
Exactly.
How can the NFL be such fools? Just trying to exercise their power.
Wearing the hat meant nothing. Basically zero to Vitawater.
I'll bet a fortune that before this fiasco, not more than one or two persons in the world could have told you what name was on Urlacher's hat at that session.
I'll bet if you polled 1,000,000 fans, at least 50% of them would tell you they had no idea whether Urlacher even had a hat on that day. And that is of the
only 9% or maybe less who would tell that they even remember seeing Urlacher's face on Super Bowl media day.
Now the NFL has made it a marketing bonanza for VitaminWater.
Worth tens of millions of dollars.
Tens of thousands of fans who never heard of it before now know exactly what it is famous for.
I never heard of it for instance. And damned if I don't think I'll get some of it if I can find it. And try it.
Posted: Thu Apr 26, 2007 6:56 pm
by chibearsfan
IF YOU WANNA FINE HIM, THEN FINE HIS ASS.
Posted: Fri May 4, 2007 7:18 pm
by tclg
Man thats worse then kicking a player on the field
Posted: Fri May 4, 2007 10:47 pm
by Posey H8er
Posted: Fri May 4, 2007 10:49 pm
by SportsWorld
Like anyone remembered what Brian Urlacher wore on media day.
Posted: Sat May 5, 2007 1:59 am
by tclg
I didnt even remember he was there
Posted: Sat May 5, 2007 2:04 am
by SportsWorld
We were in the Super Bowl?
Posted: Sat May 5, 2007 2:15 am
by tclg
We lost
Posted: Sat May 5, 2007 2:19 am
by SportsWorld
Yeah I want to forget about that game.
