The Blue Jays are once again contenders to make the post-season, bringing fans back to the Rogers Centre. Although the brand value of the Blue Jays is just $33 million, $21 million below the league average, it has increased 127% the past three years. A stronger brand has helped double the value of the team to $344 million
Well....all I can say is kudos to the Jays....I think alot of this has to do with the new Jays Shop at the Rogers Centre, but all in all, I'm actually quite surprised by this.
The article was taken from Forbes Magazine.
