http://www.youtube.com/watch?v=aPLX_ckw0G4
There's the Super Bowl commercial that has gotten them so much attention over the past few months, including the trip to the Espys. I remember when seeing it thinking that it must have been a regional commercial, and I didn't know until recently that the ad ran nationwide and was handpicked by Goodell for that 3rd Quarter slot in the Super Bowl.
