wco81 wrote:Little Cesar's still makes enough money to get naming rights to a new NBA arena?
Yeah, the man (Mike Ilitch) who owned Little Caesar's also owned the Tigers and Red Wings...actually just passed away a few days ago. I'm not the biggest fan of their pizza, but I know the Little Caesar's brand (just like Domino's) is a big brand in Detroit, just Ford, Chevy, and the rest.
I also know part of the Pistons' plan to move to downtown is for the Pistons' holding company (Palace Sports & Entertainment) and Olympia Entertainment (the Tigers/Red Wings' holding company) to combine their concert businesses and leverage their TV rights together. I also believe Tom Gores (the Pistons owner) has more or less a first right of refusal to buy the Ilitch family's teams (or least the Red Wings and the new arena), should the family decides to sell.