The Business Of Football (Cowboys Value)

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1. Dallas Cowboys

NFL Rankings

Team Value 1 $1.5 bil

Jerral Jones
Dallas Cowboys
are owned by Jerral Jones (Net Worth: $1.3 billion),
who bought them in 1989
for $150 mil.

The skinny
The greatest owner in the history of the modern NFL is about to paint his masterpiece. Jerry Jones, who created the blue print for stadium economics after buying the Cowboys in 1989, is going to move into a new stadium in 2009 (the City of Arlington will own the stadium but the team will control the lease). With 80,000 seats and about 200 luxury suites (some of which will lease for more than $350,000 a season), the team's operating income could top $100 million. Not bad for a wildcatter who paid $140 million for a money losing team and stadium lease when oil was $10 a barrel and now owns the most valuable sports franchise in the world.

Dallas Cowboys