Lakers land 5yr $100 mil jersey deal with Bibigo

[Dr Aki]

https://www.latimes.com/sports/lakers/story/2021-09-20/lakers-bibigo-100-million-jersey-patch-sponsorship-deal-korean-foodmaker

The Lakers unveiled a new sponsor for their jersey patches Monday: Bibigo, a South Korean line of dumplings, sauces and frozen meals.

The five-year agreement is worth more than $100 million, according to people familiar with the deal but not authorized to disclose its terms publicly. NBA jersey patch deals have sold for an average range of $7 million to $10 million per year, according to The Athletic.

“The Lakers are the No. 1 team in sports,” said Wookho Kyeong, chief marketing officer of CJ CheilJedang, the parent company of Bibigo. “The Lakers are more than just a basketball team. The Lakers, globally, are a cultural icon, especially for young people.”

https://www.nba.com/lakers/releases/lakers-and-bibigo-announce-multi-year-global-marketing-partnership-2021

https://www.nba.com/lakers/lakersxbibigo

Read on Twitter

[Ckay]

Costco!

[Ballerhogger]

STACKS .

[TylersLakers]

Anything to help the cash-strapped Lakers ownership.

[Beethoven]

Some bibigo products are really good. Some suck

[BEazy]

Some bibigo products are really good. Some suck

Well at least it's a step up from Wish. Every single item Wish sells is trash and not worth buying.

[Slava]

Kimchi fried rice for pre game meal. Good for the stomach.

[snaquille oatmeal]

Kimchi fried rice for pre game meal. Good for the stomach.

The smell of Kimchi makes me gag, I’ll take Korean barbecue at the mall any day though

[Beethoven]

I make a killer kimchi fried rice.

[Kilroy]

WTH, isn't that Boss Baby's arch enemy?

[TJM217]

I didn't know what bibigo was. Now the symbol makes sense.

[Slava]

Kimchi fried rice for pre game meal. Good for the stomach.

The smell of Kimchi makes me gag, I’ll take Korean barbecue at the mall any day though

That’s the beauty of fermented food, smells like death but tastes like heaven.

[EArl]

Kimchi fried rice for pre game meal. Good for the stomach.

The smell of Kimchi makes me gag, I’ll take Korean barbecue at the mall any day though

That’s the beauty of fermented food, smells like death but tastes like heaven.

Also good for the digestion. I love me some Kimchi.

[Rip32]

https://www.latimes.com/sports/lakers/story/2021-09-20/lakers-bibigo-100-million-jersey-patch-sponsorship-deal-korean-foodmaker

The Lakers unveiled a new sponsor for their jersey patches Monday: Bibigo, a South Korean line of dumplings, sauces and frozen meals.

The five-year agreement is worth more than $100 million, according to people familiar with the deal but not authorized to disclose its terms publicly. NBA jersey patch deals have sold for an average range of $7 million to $10 million per year, according to The Athletic.

“The Lakers are the No. 1 team in sports,” said Wookho Kyeong, chief marketing officer of CJ CheilJedang, the parent company of Bibigo. “The Lakers are more than just a basketball team. The Lakers, globally, are a cultural icon, especially for young people.”

https://www.nba.com/lakers/releases/lakers-and-bibigo-announce-multi-year-global-marketing-partnership-2021

https://www.nba.com/lakers/lakersxbibigo

Read on Twitter

Shet made in China falls apart.