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Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Tue Sep 21, 2021 1:45 pm
by Dr Aki
https://www.latimes.com/sports/lakers/story/2021-09-20/lakers-bibigo-100-million-jersey-patch-sponsorship-deal-korean-foodmakerThe Lakers unveiled a new sponsor for their jersey patches Monday: Bibigo, a South Korean line of dumplings, sauces and frozen meals.
The five-year agreement is worth more than $100 million, according to people familiar with the deal but not authorized to disclose its terms publicly. NBA jersey patch deals have sold for an average range of $7 million to $10 million per year, according to The Athletic.
“The Lakers are the No. 1 team in sports,” said Wookho Kyeong, chief marketing officer of CJ CheilJedang, the parent company of Bibigo. “The Lakers are more than just a basketball team. The Lakers, globally, are a cultural icon, especially for young people.”
https://www.nba.com/lakers/releases/lakers-and-bibigo-announce-multi-year-global-marketing-partnership-2021https://www.nba.com/lakers/lakersxbibigo
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Tue Sep 21, 2021 8:37 pm
by Ckay
Costco!
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Tue Sep 21, 2021 9:52 pm
by Ballerhogger
STACKS .
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Tue Sep 21, 2021 10:14 pm
by TylersLakers
Anything to help the cash-strapped Lakers ownership.
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Wed Sep 22, 2021 1:30 am
by Beethoven
Some bibigo products are really good. Some suck
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Wed Sep 22, 2021 4:07 am
by BEazy
Beethoven wrote:Some bibigo products are really good. Some suck
Well at least it's a step up from Wish. Every single item Wish sells is trash and not worth buying.
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Wed Sep 22, 2021 9:49 am
by Slava
Kimchi fried rice for pre game meal. Good for the stomach.
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Wed Sep 22, 2021 2:36 pm
by snaquille oatmeal
Slava wrote:Kimchi fried rice for pre game meal. Good for the stomach.
The smell of Kimchi makes me gag, I’ll take Korean barbecue at the mall any day though
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Wed Sep 22, 2021 6:06 pm
by Beethoven
I make a killer kimchi fried rice.
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Wed Sep 22, 2021 8:24 pm
by Kilroy
WTH, isn't that Boss Baby's arch enemy?
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Thu Sep 23, 2021 4:42 am
by TJM217
I didn't know what bibigo was. Now the symbol makes sense.
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Thu Sep 23, 2021 6:51 am
by Slava
snaquille oatmeal wrote:Slava wrote:Kimchi fried rice for pre game meal. Good for the stomach.
The smell of Kimchi makes me gag, I’ll take Korean barbecue at the mall any day though
That’s the beauty of fermented food, smells like death but tastes like heaven.
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Wed Sep 29, 2021 5:24 am
by EArl
Slava wrote:snaquille oatmeal wrote:Slava wrote:Kimchi fried rice for pre game meal. Good for the stomach.
The smell of Kimchi makes me gag, I’ll take Korean barbecue at the mall any day though
That’s the beauty of fermented food, smells like death but tastes like heaven.
Also good for the digestion. I love me some Kimchi.
Re: Lakers land 5yr $100 mil jersey deal with Bibigo
Posted: Wed Sep 29, 2021 4:22 pm
by Rip32
Dr Aki wrote:https://www.latimes.com/sports/lakers/story/2021-09-20/lakers-bibigo-100-million-jersey-patch-sponsorship-deal-korean-foodmaker
The Lakers unveiled a new sponsor for their jersey patches Monday: Bibigo, a South Korean line of dumplings, sauces and frozen meals.
The five-year agreement is worth more than $100 million, according to people familiar with the deal but not authorized to disclose its terms publicly. NBA jersey patch deals have sold for an average range of $7 million to $10 million per year, according to The Athletic.
“The Lakers are the No. 1 team in sports,” said Wookho Kyeong, chief marketing officer of CJ CheilJedang, the parent company of Bibigo. “The Lakers are more than just a basketball team. The Lakers, globally, are a cultural icon, especially for young people.”
https://www.nba.com/lakers/releases/lakers-and-bibigo-announce-multi-year-global-marketing-partnership-2021https://www.nba.com/lakers/lakersxbibigo
Shet made in China falls apart.