Here is the list of Eastern Conference teams.
http://www.hoopsworld.com/Story.asp?story_id=13600
Orlando Magic – An area-wide contest brought the decision down to two names—"Magic" and "Juice." In the end a panel of local community leaders chose the former because the word magic works its way into the Orlando area in quite a few different regards. There's the Magic Kingdom at Disney World, for one, and if that weren't enough the city's tourism slogan is "Come to the Magic." While "Juice" (presumably referencing Florida orange juice) sounds more delicious, It probably would've been considerably less marketable. But I suppose handing out free Tropicana when the team scores 100 points is healthier than a Taco Bell softshell or a Big Mac.
Imagine they were almost called the Orlando Juice?

