Blackhawks TV Ratings Soar In October On Comcast SportsNet
Posted: Sun Nov 9, 2008 7:23 am
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Chicago, IL (November 3, 2008) – Comcast SportsNet, the television home for the most games and most comprehensive coverage of the Chicago Blackhawks in HD, posted significant television ratings for the first month of the 2008-09 NHL season, which resulted in solid game, pre-game & post-game ratings increases compared to last season.
Comcast SportsNet’s Blackhawks ratings averaged a 1.0 household average rating in October (approx. 35,000 households watching per game) -- a 150% increase over last October’s 0.4 average.
The key advertiser demos of Men 25-54 and Adults 25-54 also received massive ratings increases compared to last season. For Men 25-54, October monthly ratings were up 333% (1.3 in Oct. ’08, compared to a 0.3 in Oct. ’07). For Adults 25-54, October monthly ratings increased 300% (0.8 in Oct. ’08, compared to a 0.2 in Oct. ’07).
In addition to its game ratings increases, Comcast SportsNet’s Chevy Blackhawks Pre-Game Live household ratings are up 33% compared to last October, while Smirnoff Vodka Blackhawks Post Game Live ratings have increased 63%. Source for all ratings information is provided by Nielsen Media Research overnights.