(market) SIZE DOES NOT MATTER

Post #1 » by **revprodeji** » Fri Jul 3, 2009 3:49 am

http://www.canishoopus.com/2009/7/2/935 ... t#comments

I’ve compiled the top 25 money making professional athletes competing in team sports and correlated their endorsement wages against the size of the media market they play in. The results indicate that there is a slight negative correlation between media market size, and the amount of endorsement dollars an athlete collects.

Devilzsidewalk · Post #2 » by **Devilzsidewalk** » Fri Jul 3, 2009 4:08 am

market matters, but Peyton Manning and Tiger woods are the quintessential examples that success and personality are significantly more important.

Zeitgeister · Post #3 » by **Zeitgeister** » Fri Jul 3, 2009 9:26 am

I think that's the problem, he's taking the top 25 money making athletes. Of course the very best athletes are going to get endorsements no matter where they play. I think a big market is more beneficial for those players that aren't superstars but are marketable athletes.

Carpe Diem · Post #4 » by **Carpe Diem** » Fri Jul 3, 2009 2:04 pm

The methodology may suffer but the general thesis is still sound. There are 6 NBA players making more than $10 million in endorsements and I venture to guess that they are pitching national brands to a national audience. Simply put, they have national (international, hmm) appeal. Those who are making relatively little income in endorsements are likely pitching for a local brand. The question is whether Rubio fits the first category or the second category.

The kid has the looks, the game, and the appeal. Just look at all the traffic on the Wolves boards in the last week by "outsiders" and even by Euros. Why are there so many trying to convince Wolf fans that we should trade him for a song and dance.

Fat Kat · Post #5 » by **Fat Kat** » Fri Jul 3, 2009 5:32 pm

Funny how it's the guys without the size arguing this point of view. Size does matter. Maybe it's not fair, but it's true nonetheless.

Post #6 » by **revprodeji** » Fri Jul 3, 2009 6:29 pm

Which one of the current Knick's players can prove that point?

Post #7 » by **NO-KG-AI** » Sun Jul 5, 2009 2:35 pm

Just to add to this, Rubio doesn't even have a market yet, and I just saw him in a commercial with Tiger Woods and Derek Jeter.

Post #8 » by **Baphomet** » Sun Jul 5, 2009 3:49 pm

revprodeji wrote:Which one of the current Knick's players can prove that point?

Chris Duhon of course!

I was under the impression that competitive status counted just as much as market size. In which case, we're still boned.

cpfsf · Post #9 » by **cpfsf** » Sun Jul 5, 2009 4:07 pm

agrees

Iommi · Post #10 » by **Iommi** » Sun Jul 5, 2009 10:16 pm

revprodeji wrote:Which one of the current Knick's players can prove that point?

Nate Robinson's jersey was the tenth best seller in the NBA this year. That doesn't happen if he plays in a smaller market.

Look, I love the Wolves to death, but it's just common sense that there's more opportunities to make money where there's more people.

Post #11 » by **Baphomet** » Sun Jul 5, 2009 10:47 pm

Iommi wrote:
revprodeji wrote:Which one of the current Knick's players can prove that point?

Nate Robinson's jersey was the tenth best seller in the NBA this year. That doesn't happen if he plays in a smaller market.

Look, I love the Wolves to death, but it's just common sense that there's more opportunities to make money where there's more people.

I don't really disagree with your point, but I'm sure the dunk contest had a lot to do with that, too.

Iommi · Post #12 » by **Iommi** » Sun Jul 5, 2009 10:59 pm

I'm sure it did also. However, the Knicks as a team had the third highest jersey sales of any team in the NBA. There's just so many more people who want a Jared Jeffries jersey than people who want a Craig Smith jersey (more's the pity).

Esohny · Post #13 » by **Esohny** » Sun Jul 5, 2009 11:04 pm

DeltronZero wrote:
revprodeji wrote:Which one of the current Knick's players can prove that point?

Chris Duhon of course!

I was under the impression that competitive status counted just as much as market size. In which case, we're still boned.

Duhon 6.7 jerseys must just fly off the shelves.

B Calrissian · Post #14 » by **B Calrissian** » Mon Jul 6, 2009 12:10 am

Just to throw it out there.. Jennings is sponsered by underarmor and he was playing less minutes than Rubio last year and now plays in a smaller market than Rubio.

Post #15 » by **Basti** » Mon Jul 6, 2009 12:52 am

I guess I've been sleeping the last days but why is everyone using the 6.7 after Duhon?

btw: I think it's incredibly ironic that Rev typed the title in caps

Esohny · Post #16 » by **Esohny** » Mon Jul 6, 2009 2:04 am

basti wrote:I guess I've been sleeping the last days but why is everyone using the 6.7 after Duhon?

btw: I think it's incredibly ironic that Rev typed the title in caps

There was a discussion with knicks fans about how how "all the best players want to sign in NY" so the topic of superstar free agents that the knicks have signed came up. Obviously the amazing Chris Duhon merited discussion. While trying to describe his majesty, it was decided that he was an amalgam of all the previous great PGs that the NBA has seen in its history; Magic, Stockton, Paul, etc.

A similar situation was fleshed out in the 1995 Denzel Washington/Russell Crowe masterpiece Virtuosity, which featured Crowe as "SID 6.7," a living computer program created from mixing the memories and personalities of 183 serial killers/psychopaths. Obviously the direct parallel to Duhon 6.7 is apparent.

http://en.wikipedia.org/wiki/Virtuosity

I'm not sure that Duhon 6.7 can regenerate his body by eating glass, though.

the_bruce · Post #17 » by **the_bruce** » Mon Jul 6, 2009 2:28 am

Iommi wrote:I'm sure it did also. However, the Knicks as a team had the third highest jersey sales of any team in the NBA. There's just so many more people who want a Jared Jeffries jersey than people who want a Craig Smith jersey (more's the pity).

Why on earth are people bringing up jersey sales? I'm fairly certain that is team & nba revenue, not player revenue.

The additional team revenue is only useful for teams willing to overspend when offering contracts not anything related to the market size.

Iommi wrote:Look, I love the Wolves to death, but it's just common sense that there's more opportunities to make money where there's more people.

Fat Kat wrote:Funny how it's the guys without the size arguing this point of view. Size does matter. Maybe it's not fair, but it's true nonetheless.

You are misunderstanding why market size matters. It isn't finance driven. As sponsorship deal size don't alter due to global branding of million dollar corporations for stars. Players who aren't "stars" can get a little bit of additional money by doing smaller local sponsorships, but generally these don't provide even the modestly paid players incentive to waste their time doing so.

The reason market size matters to agents and players is because of additional media coverage and the additional exposure this provides not because of money making opportunities. It has nothing to do with sponsorship and everything to do with teams willingness to pay out $$$. Teams that make more money are much more willing to give contracts that are to large and to long for players that don't deserve them because they have more money. Example see knicks the past umpteen years.