http://www.cnbc.com/id/29235590
Knicks Robbing Robinson Of Marketing Potential?
Posted By: Darren Rovell
Topics:Endorsements | Television | Media | Print Media | Marketing | Advertising | Sports
Sectors:Retail | Media
Nate Robinson joined an elite group of dunkers on Saturday when he became only the fifth guy to win the NBA Slam Dunk Contest twice. The other names? Michael Jordan (1987, 1988), Dominique Wilkins (1985, 1990), Jason Richardson (2002, 2003) and "Baby Jordan" himself, Harold Miner (1993, 1995).
Given his height and his dunks — last time jumping over his predecessor Spud Webb, this time over Orlando Magic bigman Dwight Howard — it's easy to figure out that Robinson has the potential to benefit the most, in terms of marketing, from the Slam Dunk Contest alone.
After all, Nike "Krypto-Nate" T-shirts, referencing his act from Saturday night, are hitting the NBA Store in Manhattan and NBA.com today ($22) and the league is rushing to get the green Knicks jerseys he wore (St. Patrick's Day version) in stock sooner than ever before. Spalding is also promising to release the specially made green ball he used at retail at some point.
"Krypto-Nate" t-shirt.
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