The Orlando Magic today announced a new leadership structure. Alex Martins, the team’s current Chief Executive Officer, will step into the newly created role of Vice Chair. In this position, Martins will act as a senior advisor to the Magic Board of Directors to advance long-term strategic initiatives and serve as a resource to Magic executives.
Charlie Freeman, President of Business Operations, will lead business efforts for the franchise. Entering his 30th season with the Magic, Freeman’s responsibilities will include oversight of personnel, ticket sales, global partnerships, arena operations, philanthropy, finance, human resources, communications, and broadcasting. Freeman will report directly to the Magic Board of Directors.
Magic Vice President Ryan DeVos, who has served as a Magic executive for the past eight years after nearly three years in the NBA League Office, will step into an expanded role as Managing Director, working closely with Charlie Freeman, Jeff Weltman, and the Magic Board of Directors. His work will include aligning the Magic organization with DeVos family values, deepening community and partner relationships, and helping shape strategy across basketball and business operations.
Cole DeVos will relocate to Orlando at the beginning of the 2025-2026 season to work more closely with the Magic organization where he will engage in a full-time management development program. He will build upon his experience working on a team responsible for creating and managing multiple Michigan-based sports franchises.
President of Basketball Operations Jeff Weltman will continue to oversee all basketball-related efforts, reporting directly to the Magic Board of Directors. The organization will not employ a CEO, the role previously held by Martins.
NBA.com Link: Orlando Magic Announce New Leadership Structure