RealGM

axl_c_cool wrote:I know this subject has came up over the past few years, but to move away from our obvious problems on the court when and what do you think the Magic need to do as a rebrand. We all know our biggest mistake was moving away from the original logo and pinstripes, these uniforms are ok, (a bit boring for me) and the logo and branding is so corporate!

I personally think this is a new team and era now and the brand reminds me of the 08-12 teams. A bold new logo with strong uniforms that are less bland would be ideal for me. So the questions are,


When/will it happen?

How should it look?

No team has worse art, top to bottom, and Nike will push for an overhaul once it replaces Adidas as the league’s apparel partner in 2017. Nike and the Thunder are already talking, and the Thunder “haven’t ruled out” a more explicit weather-related secondary mark, Byrnes says.

Bad news: Oklahoma City seems locked into the shield motif and likely won’t replace it with a bison — or anything else. “To some extent, we are committed to the idea we have,” Byrnes says. “But we would not dismiss good feedback, particularly from Nike. We’re open to modernizing the logo, but we don’t have an appetite to overhaul it.”