The Magic give up 2 home games to travel to Mexico...
Posted: Tue Dec 11, 2018 6:05 pm
So instead of playing at Amway this week -- the Magic will play the Bulls and Jazz at in Mexico City. Josh Robins has an excellent article out today in the Athletic discussing it: https://theathletic.com/706015/
Of note, the organization values the trip as a massive win from a marketing standpoint. Every Magic fan's favorite CEO, Alex Martins, is quoted extensively: “We’ve always been interested in playing internationally,” Martins said. “We raise our hand to the league almost annually when the discussion is ongoing about NBA Global Games."
I have no doubt its a big W for the organization from a brand awareness standpoint and for marketing of its sponsors. It also quite clearly continues to demonstrate that the team values marketing well above establishing a winning culture. There is a reason why teams like Houston, Dallas, San Antonio, OKC and Atlanta -- all of whom have a natural fan base in Mexico -- are not jumping in and ready to give up two home games for "international exposure". Its not just giving up the games at home -- its making the players be on the road for that additional time frame in an already long season -- its also just another reminder that we are not focused on winning.
As Josh notes in the article regarding being on the road for the additional time period: “'It’s not ideal,'” said Evan Fournier, who participated in the Magic’s 2015 trip to Rio de Janeiro and the team’s 2016 trip to London." Not ideal at all -- I'm surprised he was able to get that quote from Evan but I think it definitely shows the league and potential free agents and anyone who is paying attention what we are all about...
Of note, the organization values the trip as a massive win from a marketing standpoint. Every Magic fan's favorite CEO, Alex Martins, is quoted extensively: “We’ve always been interested in playing internationally,” Martins said. “We raise our hand to the league almost annually when the discussion is ongoing about NBA Global Games."
I have no doubt its a big W for the organization from a brand awareness standpoint and for marketing of its sponsors. It also quite clearly continues to demonstrate that the team values marketing well above establishing a winning culture. There is a reason why teams like Houston, Dallas, San Antonio, OKC and Atlanta -- all of whom have a natural fan base in Mexico -- are not jumping in and ready to give up two home games for "international exposure". Its not just giving up the games at home -- its making the players be on the road for that additional time frame in an already long season -- its also just another reminder that we are not focused on winning.
As Josh notes in the article regarding being on the road for the additional time period: “'It’s not ideal,'” said Evan Fournier, who participated in the Magic’s 2015 trip to Rio de Janeiro and the team’s 2016 trip to London." Not ideal at all -- I'm surprised he was able to get that quote from Evan but I think it definitely shows the league and potential free agents and anyone who is paying attention what we are all about...