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Magic release new brand marketing campaign - "Magic Above All"

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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#41 » by SD2042 » Mon Aug 5, 2019 6:36 pm

Duradero wrote:"Abra Kadabra." Pay me



I was going to say Hocus Pocus, but what ever works.
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#42 » by The Real Dalic » Mon Aug 5, 2019 7:13 pm

It sucks that the Warriors took the "We Believe" branding years ago. I think that would really work with a team called the Magic.
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#43 » by MagicMadness » Mon Aug 5, 2019 7:18 pm

The Real Dalic wrote:It sucks that the Warriors took the "We Believe" branding years ago. I think that would really work with a team called the Magic.


Yeah, that kind of seems like a no-brainer in hindsight.

Actually, if I remember correctly, "We Believe in Magic" was sort of an unofficial fan slogan in the early years.
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#44 » by jezzerinho » Mon Aug 5, 2019 7:21 pm

I would have gone with "Supernatural".

Maybe..
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#45 » by Skin » Wed Aug 7, 2019 9:22 pm

Curious what people would come up with on their own instead?
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#46 » by dsg2021 » Sat Aug 10, 2019 10:41 am

The marketing team probably saw last year’s team with the best chemistry yet since the last era, and how our two biggest FA’s, highly sought players, somehow stayed on board through the wild free agency waves, and thought.. ‘yeah, this really feels like Magic above all’

.. waiting for statistical analysis on how ‘good chemistry’ teams punch higher than the expectations, on average.
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#47 » by Mc-o » Sat Aug 10, 2019 11:21 am

Terrible slogan , corny as hell and makes no sense .
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#48 » by drsd » Sun Aug 11, 2019 8:57 am

I like "Heart-N-Hustle II"
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#49 » by basketballRob » Sun Aug 11, 2019 10:00 am

Mc-o wrote:Terrible slogan , corny as hell and makes no sense .
I guess it would make sense if we won a championship.

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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#50 » by BadMofoPimp » Sun Aug 11, 2019 8:31 pm

Rather something like Magic Rising or something.
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#51 » by paperboymafia » Thu Aug 15, 2019 3:45 pm

"We are Magic" would have sufficed for me but hey ho
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#52 » by CPBalla2003 n da 863 » Fri Aug 16, 2019 1:53 am

Def Swami wrote:Eh could always be worse (the Celtics went with "C Us Rise" last season). I've given up on my gripes about the Magic marketing team. They've been pretty underwhelming for awhile now and I just accept that they'll never land it perfectly. I wasn't a huge fan of "Pure Magic" at first, but it actually just started to garner some steam with me. Despite every fans' cry to just go back to the 90's logo and jerseys, we've maintained the status quo for the last 12 years. The in-game operations and entertainment has been stale and uninspired.

I think the better slogans usually incorporate a play on the team name and nails the culture they're trying to promote. "Above All" is a worthy culture to promote, but (and maybe I'm naive here) it doesn't really play into the team name. The better slogans around the league IMO include the Jazz's "Take Note", the Bucks' "Fear the Dear", the Raptors' "We the North", the Bulls' "See Red", the Grizzlies "Grit N' Grind." But "Magic Above All" is simply okay. Sure, they're promoting a culture of family. They might have been able to go an extra step and either relate it more to the team name or some aspect of the city. At least it's not "WE WILL" :noway: .

This is another sign that the Magic are seem to be gearing up for a full on rebuild. Even the press release doesn't feature the most recent Orlando Magic logo; it's just "Magic Above All" in a different font with our secondary logo (the curved ball with stars following). The press release's language hints toward this as well with "This new brand campaign turns the page on the next chapter of Orlando Magic history." Besides the new City jerseys and court, I'll be disappointed if they run back the same logo, main court, and jerseys. It's long overdue.


The Pure Magic slogan was too simplistic and lazy... our owners are from Michigan right? What's their slogan... Pure Michigan on their car tags. I'm glad they got rid of Pure Magic.
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#53 » by drsd » Fri Aug 16, 2019 9:50 am

paperboymafia wrote:"We are Magic" would have sufficed for me but hey ho


I LOVE THAT !


..
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#54 » by pepe1991 » Fri Aug 16, 2019 12:37 pm

do you belive in Magic is still best imo

i could role with " i can show you Magic" , but when i repeat it in my head too many times it gets creepy vibe :lol:
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Re: Magic release new brand marketing campaign - "Magic Above All" 

Post#55 » by NSB_Magic » Fri Aug 16, 2019 11:19 pm

It’s really not good. It’s not catchy and it makes no sense.

Marketing departments are pretty terrible in general.

This is an embarrassing swing and a miss..

We already struggle being a small market and then they throw out this garbage.

It would also be great if they finally put the star back in the damn logo

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