Duradero wrote:"Abra Kadabra." Pay me
I was going to say Hocus Pocus, but what ever works.
Moderators: UCF, Knightro, Howard Mass, UCFJayBird, Def Swami, ChosenSavior, SOUL
Duradero wrote:"Abra Kadabra." Pay me
The Real Dalic wrote:It sucks that the Warriors took the "We Believe" branding years ago. I think that would really work with a team called the Magic.
I guess it would make sense if we won a championship.Mc-o wrote:Terrible slogan , corny as hell and makes no sense .
Def Swami wrote:Eh could always be worse (the Celtics went with "C Us Rise" last season). I've given up on my gripes about the Magic marketing team. They've been pretty underwhelming for awhile now and I just accept that they'll never land it perfectly. I wasn't a huge fan of "Pure Magic" at first, but it actually just started to garner some steam with me. Despite every fans' cry to just go back to the 90's logo and jerseys, we've maintained the status quo for the last 12 years. The in-game operations and entertainment has been stale and uninspired.
I think the better slogans usually incorporate a play on the team name and nails the culture they're trying to promote. "Above All" is a worthy culture to promote, but (and maybe I'm naive here) it doesn't really play into the team name. The better slogans around the league IMO include the Jazz's "Take Note", the Bucks' "Fear the Dear", the Raptors' "We the North", the Bulls' "See Red", the Grizzlies "Grit N' Grind." But "Magic Above All" is simply okay. Sure, they're promoting a culture of family. They might have been able to go an extra step and either relate it more to the team name or some aspect of the city. At least it's not "WE WILL" .
This is another sign that the Magic are seem to be gearing up for a full on rebuild. Even the press release doesn't feature the most recent Orlando Magic logo; it's just "Magic Above All" in a different font with our secondary logo (the curved ball with stars following). The press release's language hints toward this as well with "This new brand campaign turns the page on the next chapter of Orlando Magic history." Besides the new City jerseys and court, I'll be disappointed if they run back the same logo, main court, and jerseys. It's long overdue.
paperboymafia wrote:"We are Magic" would have sufficed for me but hey ho
bargnanimvp wrote:Magic Uber Alles