tiderulz wrote:Catledge wrote:tiderulz wrote:i would debate how much more global soccer is. You got a lot of people in Asia and basketball much more popular than soccer.
Hmmm, I'm not sure that basketball is as dominant in Asia as you are suggesting. I know that European soccer teams sell a lot of jerseys in China and the Middle East and that for World Cups Fifa.com publishes in Chinese, Japanese, and Korean in addition to a half-dozen or so western languages. Euro soccer teams do preseason tours of East Asia just like a few NBA teams did last summer, and I would guess that the Euro soccer teams have been doing so for some time now. It seems to me that Fifa and European soccer teams have been working to penetrate eastern markets for at least as long as the NBA has.
As to strongest general global presence, seems like it has to be soccer considering that it dominates Latin America, Africa, and Europe, while still maintaining a significant presence in most of Asia (though not really in India as far as I know) and North America.
i lived in Korea, Japan and Philippines for 7 years (awhile ago). basketball much more popular to casual people
But soccer doesn't need China market to thrive. Up until last 5 years China (biggest market) was litearlly treated like third -world country when it comes to soccer. Now? Well now guys like Carlos Tevez are the highest payed players in soccer in China. But despite crazy money , most top tear players elect to not go there to play, because they can get similar contracts in Europe ( or even America).
Difference between NBA dependance on China and not so in Europe comes from simple fact.
USA market + Canada is what? 360 000 000 people? Europe population alone is 742 000 000. It's literally twice as big.
Also add to that Brasil ( 200 000 000 ) where it's one of fastest growing economies and by far biggest soccer fans in the world, Argentina 44 000 000 , not strongest market from economy perspective, but whole Africa prefers soccer over any other sport.
Russia is another fast growing economy that prefers soccer ( they hosted last world cup ).
So even if in China soccer isn't as popular as basketball ( and it's debatable, i don't know for sure) ,it's not big deal because everybody else outside USA prefers soccer. That's why world cup is still the biggest sport event.
When you add to that arabians who spend CRAZY money in football/ soccer, now being owers of some of the biggest teams like Man City and PSG , you simply come to conclusion that soccer does not need China to thrive. Where basketball is actually only super popular in China and USA.
Did you know that last world cup total viewership was 4 000 000 000 ? Yes , that's 4 billion people
Where you probably think "China is biggest market there is no way that gap is that big" is where you probably forgot another crazy huge market that doesn't care about basketball and loves soccer- India.
India vievewership for World cup finals was 80 000 000 over two tv stations.
In comparison for USA, nowadays ESPN can't pull up 1 million viewers for regular season game ( not fair comparison but still...)
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As Manchester City and Liverpool contested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season.
These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing.
Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK.
The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations.
Afghanistan, Moldova, Turkmenistan, North Korea and Cuba were the five countries without coverage in 2018/19.
There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types.
The household reach for live coverage only was 978 million homes.
NBA issue with China andd dependance on their market comes from :
a) their viewership , 200 000 000 Chinese people watched nba finals
b) contract NBA is counting on, the biggest they signed outside USA
c) Nike and other brands that use NBA games in marketing purpose for China market
d) salary to contract ratio. Max deals amount are counted using percentages of total salary cap. Lower salary cap is , because of lower income if China deal is off, lower will contracts be. Lower salary is, lower amount of money NBA teams will have.
Lower amount of money they have, less players they will be able to sign in FA.
Worst FA is, less balanced and interesting league is.
It's pretty much domino effect.
Keep in mind USA vierwership for NBA is alraedy on decline.
Life is what happens when you're busy making other plans. -John Lennon