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OmarMagic12 (who has had great info on city jersey leaks in the past and is reliable) has said the Magic are in the process of a rebrand. The rebrand will incorporate older popular elements from Magic jerseys in the past.

For those of us who are not a fan of the current space age designs, like myself, this is welcome news!

Here is the info he was given, as well as a mockup he made. This is all unofficial.

Hope you all enjoy and have fun discussing! There is nothing more fun or brainless than logo and jersey talk and I love every minute of it.

Going to every length possible to avoid simply going back to the best jerseys in the history of basketball

I tried to post the mockup OmarMagic12 did of the new rumored jersey, but for some reason X/twitter isn’t allowing it to be linked. You can go to his twitter to see the image.

My father just passed away Monday and one of my fondest memories with him was going to a Magic game where Shaq and Penny slaughtered the Knicks. This post about a throwback to the woodmark on the jerseys of that era brought a tear to my eye.

Black and Blue wrote:My father just passed away Monday and one of my fondest memories with him was going to a Magic game where Shaq and Penny slaughtered the Knicks. This post about a throwback to the woodmark on the jerseys of that era brought a tear to my eye.

Sorry to hear that man. Wishing you all the best.

Black and Blue wrote:I tried to post the mockup OmarMagic12 did of the new rumored jersey, but for some reason X/twitter isn’t allowing it to be linked. You can go to his twitter to see the image.

My father just passed away Monday and one of my fondest memories with him was going to a Magic game where Shaq and Penny slaughtered the Knicks. This post about a throwback to the woodmark on the jerseys of that era brought a tear to my eye.

Damn, I'm sorry for your loss. Sounds like you had some great memories together. Condolences.

A “re-brand” generally means more than just new uniforms, an example of this would be what the Tampa Bay Bucs did in 96, new logo with new team colors and uniforms that reflect that. I think the Magic are way overdue for a brand overhaul.

Max Power wrote:A “re-brand” generally means more than just new uniforms, an example of this would be what the Tampa Bay Bucs did in 96, new logo with new team colors and uniforms that reflect that. I think the Magic are way overdue for a brand overhaul.

I hope we go full "Creamsicle"

Whatever. As long as they actually rebrand the font and logo.

Black and Blue wrote:I tried to post the mockup OmarMagic12 did of the new rumored jersey, but for some reason X/twitter isn’t allowing it to be linked. You can go to his twitter to see the image.

My father just passed away Monday and one of my fondest memories with him was going to a Magic game where Shaq and Penny slaughtered the Knicks. This post about a throwback to the woodmark on the jerseys of that era brought a tear to my eye.

Condolences to you and your family.

Bring back the old logo. Tweaked for 2024, but it would be infinitely better than the current non-entity.

Just update this logo and we are good.

Black and Blue wrote:I tried to post the mockup OmarMagic12 did of the new rumored jersey, but for some reason X/twitter isn’t allowing it to be linked. You can go to his twitter to see the image.

My father just passed away Monday and one of my fondest memories with him was going to a Magic game where Shaq and Penny slaughtered the Knicks. This post about a throwback to the woodmark on the jerseys of that era brought a tear to my eye.

Sorry for your loss, prayers for your Father, yourself, and all your family and loved ones.

Black and Blue wrote:I tried to post the mockup OmarMagic12 did of the new rumored jersey, but for some reason X/twitter isn’t allowing it to be linked. You can go to his twitter to see the image.

My father just passed away Monday and one of my fondest memories with him was going to a Magic game where Shaq and Penny slaughtered the Knicks. This post about a throwback to the woodmark on the jerseys of that era brought a tear to my eye.

Condolences man, thoughts with you and your family

Your Magic family is with you, Black and Blue.

Thanks for sharing this rebrand development. I believe one of us shared here a survey the team was conducting a few years ago about fan sentiment on the marketing and branding and I, for one, took advantage of the opportunity.

This reminds me of 2008, 2009 when a fellow poster shared that the team was showing new concepts to the players and some leaks came out of that. I remember specifically the mention about angled pinstripes.

Very exciting!

After I hit "submit" on my last post, I started to recall our most recent jerseys that debuted during the 2008/2009 season. This was two seasons before we moved into the new arena and changed logos.

During those two years, our soon-to-come and now current logo was hiding in plain sight as the workmark on those jerseys.

So! This brings me to now...

Based on OmarMagic12's description of the neckline and pinstripes harking back to the original 90s unis with the number font representing the current era, I turn your attention to Shaq's retirement jersey banner.

It checks all the boxes from Omar's tweet.

It's quite possible that it's a preview of our new jerseys...!

The back of that Shaq jersey looks great. Very clean.

Now the same on the front, with a modern update to the original 'Orlando' and 'Magic' font - and we're finally back to having some of the best jerseys in all of basketball..

Black and Blue wrote:I tried to post the mockup OmarMagic12 did of the new rumored jersey, but for some reason X/twitter isn’t allowing it to be linked. You can go to his twitter to see the image.

My father just passed away Monday and one of my fondest memories with him was going to a Magic game where Shaq and Penny slaughtered the Knicks. This post about a throwback to the woodmark on the jerseys of that era brought a tear to my eye.

Condolences, sorry for your loss.