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Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 10:06 am
by Tarheel
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 10:12 am
by JBSouthpaw
I just saw this on twitter, had to check to see if there was an April 1 date!!
woohoo!
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 10:27 am
by eyriq
My read is that the next CEO will take a more hands-off approach to basketball operations, paving the way for a Weltman extension and greater autonomy.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 10:28 am
by jezzerinho
Martinsisafraud is having the summer of his life!!!!!!
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 10:30 am
by jezzerinho
eyriq wrote:My read is that the next CEO will take a more hands-off approach to basketball operations, paving the way for a Weltman extension and greater autonomy.
I bloody hope not!!! Ì hope we get someone into the organisation who knows how to move players.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 10:59 am
by Tarheel
eyriq wrote:My read is that the next CEO will take a more hands-off approach to basketball operations, paving the way for a Weltman extension and greater autonomy.
That's how I read it, too. The fact that they are not replacing him and the article mentioning someone stepping up to run the
business part of the franchise definitely implies that Weltman and Parker will have more autonomy on the basketball side.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 11:10 am
by eyriq
Tarheel wrote:eyriq wrote:My read is that the next CEO will take a more hands-off approach to basketball operations, paving the way for a Weltman extension and greater autonomy.
That's how I read it, too. The fact that they are not replacing him and the article mentioning someone stepping up to run the
business part of the franchise definitely implies that Weltman and Parker will have more autonomy on the basketball side.
I didn't read the article. We aren't getting a new CEO?
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 11:19 am
by RichCollab
Young Devos stepping up on needed change?
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 11:31 am
by MartinsIzAfraud
jezzerinho wrote:Martinsisafraud is having the summer of his life!!!!!!
I don’t know what to do right now… only reason I disliked the guy was because the few times I’ve met him/talked with him he was a pompous ****.
Dude did care a ton about the Magic just rubbed me the wrong way.
It’s time for a new name oh snap
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 11:34 am
by Flannerz
Could someone post the article here please if that's possible? I can't read it in the UK.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 11:58 am
by Tarheel
eyriq wrote:Tarheel wrote:eyriq wrote:My read is that the next CEO will take a more hands-off approach to basketball operations, paving the way for a Weltman extension and greater autonomy.
That's how I read it, too. The fact that they are not replacing him and the article mentioning someone stepping up to run the
business part of the franchise definitely implies that Weltman and Parker will have more autonomy on the basketball side.
I didn't read the article. We aren't getting a new CEO?
No, the current 'President of Business Operations', Charlie Freeman, will 'lead business efforts for the franchise'. Considering that Weltman has the same title, just with basketball in place of business, I think it's reasonable to assume that they'll each head up their respective sides.
(Edit - the article confirms this. It states that Weltman will continue to oversee basketball and reports in to the board of directors).
Although the article does say (somewhat disappointingly, I think): that 'as part of the restructuring, the DeVos family's third generation - the grandchildren of the late Rich and Helen DeVos - will see their contributions to the franchise increase after they have become increasingly involved in the governance and management of the Magic over the years'.
I know very little about the DeVos family (other than the political views of certain members, which I won't comment on

), but I am generally not a fan of ownership involving themselves heavily in the running of sports teams.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 12:19 pm
by RookieStar
Sooooo... what does this mean for the 2030 championship plan?
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 12:23 pm
by Optimus_Steel
Bianchi’s article about this is embarrassingly full of glazing for Martins.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 1:03 pm
by MagicTownBaller
Someone correct me if I'm wrong, but when the DeVos family was more involved (Vander Weide included) we were winning a lot more. Martins, I believe has only had 3 winning seasons during his tenure and one of those was the last year with Dwight.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 1:10 pm
by Magic_Johnny12
Tarheel wrote:eyriq wrote:Tarheel wrote:
That's how I read it, too. The fact that they are not replacing him and the article mentioning someone stepping up to run the business part of the franchise definitely implies that Weltman and Parker will have more autonomy on the basketball side.
I didn't read the article. We aren't getting a new CEO?
No, the current 'President of Business Operations', Charlie Freeman, will 'lead business efforts for the franchise'. Considering that Weltman has the same title, just with basketball in place of business, I think it's reasonable to assume that they'll each head up their respective sides.
(Edit - the article confirms this. It states that Weltman will continue to oversee basketball and reports in to the board of directors).
Although the article does say (somewhat disappointingly, I think): that 'as part of the restructuring, the DeVos family's third generation - the grandchildren of the late Rich and Helen DeVos - will see their contributions to the franchise increase after they have become increasingly involved in the governance and management of the Magic over the years'.
I know very little about the DeVos family (other than the political views of certain members, which I won't comment on

), but I am generally not a fan of ownership involving themselves heavily in the running of sports teams.
Hopefully Cole Devos is involved somehow, he kinda alluded to some changes to me a few months ago but assumed it’s just vague general talk.
Hes young, HUGE fan of the Magic and really cool down to earth guy.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 1:17 pm
by p0peye
Hopefully it signals the shift in Magic leadership where it will be run like a competitive sports team instead of simply a business generating profits.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 1:37 pm
by rcklsscognition
I’ve noticed the Devos grandkids being featured in Magic videos lately, I think we are seeing the gradual handover to the younger generation take place. New brand was brought on by the young Devos crew and I’m sure this and the entertainment complex are their next moves in addition to a championship and hopefully having the passion to pay for it.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 2:09 pm
by drsd
Magic CEO Alex Martins: 'By 2030 we will have won at least one championship'
Well: the team has its roster for a 4-year run to get that championship.
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 2:11 pm
by fendilim
So… champion by 2030 still in play?
Re: Alex Martins to step down as CEO
Posted: Wed Jun 25, 2025 2:51 pm
by Tarheel
Magic_Johnny12 wrote:Hopefully Cole Devos is involved somehow, he kinda alluded to some changes to me a few months ago but assumed it’s just vague general talk.
Hes young, HUGE fan of the Magic and really cool down to earth guy.
Yeah, he is. The article says he's relocating from Michigan to Orlando for the start of the 25/26 season to work more closely with the Magic.