CARMELO ANTHONY ARRIVES a few minutes late to his second job, and he hurries into a back office to change out of his basketball uniform and into a sweater and loafers. "Sorry, sorry, a CEO should never be late," he says, apologizing again to his staff of six, which assembled for this urgent meeting in Brooklyn at his request. An image consultant has come from Manhattan, and a branding expert has flown in from Los Angeles. His chief of staff hands him a laptop, and his assistant offers coffee. All of them follow Anthony into a sparse meeting room with wall-to-ceiling windows and a single desk.
Anthony purchased this office space about a year ago, even though he was still unsure what he wanted to do with it -- still unsure what he wanted to do himself. The space was in need of transformation, and Anthony was ready to be transformed. Like its new owner, the office offers mostly imagination and unrealized potential: a prime location on the 11th floor of a high-rise overlooking the East River, with the old nameplate for Brooklyn Industries still affixed to the outside door. There is no hint that its current occupant is an NBA star. Anthony redecorated the walls with African art and a portrait of Albert Einstein. He rented two nearby billboards to announce the rollout of his new social media campaign and imprinted them with a slogan that has become his personal quest: define yourself, the billboards read, which is also the reason he is holding this meeting now.
"So who exactly is Carmelo Anthony?" asks the branding expert, Anthony Rodriguez, kicking off the meeting. "What do you want to be known for?"
"That right there is the big question," Anthony says.
"Are you a basketball player? A New York Knick? The league's most unstoppable scorer?" Rodriguez asks.
"No way," Anthony says. "This isn't just about basketball. I hate just being known that way. It's got to be bigger than that."
http://espn.go.com/new-york/nba/story/_/id/11973594/carmelo-anthony-new-york-knicks-says-chicago-bulls-were-perfect-fit-free-agent
Read this a few weeks ago and it's hard to put into words. The guy talks about his legacy and his "business" and I can't help but think this guy is either extremely misguided by a bunch of yes-(wo)men or he's just completely clueless.
In the editorial about his business, he talks A LOT about his legacy, his brand, his role as a CEO and all this other stuff but the guy just has no idea. He's so concerned about his legacy so he goes out and hires a group of people advising him on his image. I suppose the same people advising him on his image probably gave the OK to do a photo shoot for ESPN wearing his expensive suits, getting out of expensive cars, sitting in nice leather chairs and smoking expensive cigars. The guy is so clueless about being boss because that's what he thinks being a boss is all about, being fashionable and generally looking rich.
I brought this up after reading this
He had a great opportunity to add a real notch in his belt by playing on a championship ready team. Instead, he chose the money (not blaming the guy) and continues to be blind to the fact that he could've been someone truly great, bulletproof his legacy by winning a championship. You could've made money anywhere, more more than he could likely ever spend in his lifetime but it's impossibly difficult to win a championship. He had that opportunity and gave that up to "build his legacy" in NY.
I really don't know what else to say.