Mike Miller
Posted: Fri Feb 8, 2008 12:36 am
you guys think we are gonna try and go after him seeing how little the grizz took for gasol. maybe we could use our exception to get him
your thoughts?
your thoughts?
Sports is our Business
https://forums.realgm.com/boards/
https://forums.realgm.com/boards/viewtopic.php?f=27&t=759458
49erhokie wrote:couldnt we use our exception, i mean we have a year to use it why not use it
king_of_kingz wrote: We got Shaq, we should be able to cover the Lux Tax with the revenue he would be bringing in from his career/his popularity/etc.
chrice wrote:-= original quote snipped =-
The Suns already have a pretty big following, so we won't see that big of a jump. He might pay for himself in sales and then some, but he's not going to generate 16 million a year in addition to whatever it costs to keep him to cover Mike Miller. Old Shaq maybe. I wish it were that simple, we'd be in a pretty good position right now.
dm17415 wrote:-= original quote snipped =-
Read my first post, thats the reason why.
But the real impact of Shaquille O'Neal on the Phoenix Suns will come off the court. Shaq is a brand name worth millions of dollars. He's the biggest endorsement star the Suns have had since Charles Barkley. Shaq has endorsement deals with Li-Ning and Vitamin Water just to name a few and he's starred in Super Bowl Ads and ESPN commercials. His face is recognized around the world. According to Sports Illustrated's "Fortunate 50" list, Shaq is the 4th highest paid athlete in North America earning nearly $35M a year from his contract ($20M) and endorsements ($15M). I saw first hand how big he is in China when I was there in September. Li-Ning, China's largest sports shoe and apparel company, has his picture plastered everywhere.
When Shaq went from Los Angeles to Miami, he was worth nearly 4,000 tickets a night as the team was finally able to move upper bowl seats that had sat vacant prior to his arrival. At $45 a ticket, he generated an additional $7.4M for the Heat. Shaq jerseys flew off the shelves and TV and radio ratings skyrocketed for the Heat.
Shaq is also one of the most charitable players in the NBA so the positive PR he brings to his team cannot be underestimated. Suns owner Robert Sarver is amongst the most community minded owners in the NBA, so having "Shaq-a-claus" as an ambassador of goodwill in his community will be a wonderful asset.
By season's end, the Phoenix Suns will have a streak of 120 straight sell outs. The Suns would have sold those games out regardless of whether or not Shaq was traded to the Suns. But the most important factor about this trade that is not being discussed is that the Suns, like many NBA teams, are sending out letters to their season ticket holders this week asking these customers to plunk down thousands of dollars to reserve tickets for next season. The Suns goal is to renew at least 90% of their season ticket holders.
Its no secret that the economy has declined sharply in recent months and Phoenix has been hit very hard because of the decline of the real estate market. So people are watching their disposable income as close as ever.
But now the Suns will send out their season ticket renewal packets with one of the most recognizable faces in sports inviting customers to renew. Yes Steve Nash and Amare Stoudemire are two of the most exciting stars in the NBA, but Shaq's bigger than life personna may be just the tonic the Suns need to hit their agressive 90% renewal mark. Two premium seats to watch the Suns play starting next year will cost you over $120K.
And last but not least, Shaquille O'Neal will change the franchise value of the Phoenix Suns. Robert Sarver purchased the Suns for $401M back in 2004. Before this trade, Forbes estimated the Suns to be worth $449M, making them the 8th most valuable NBA franchise. But because Shaquille O'Neal is a one man mega corporation and his name brings such visibility to the team he plays for, I'd be willing to bet that Shaq's arrival adds anywhere from $25M - $50M to the franchise value of Sarver's team. Some experts noted that when Heat owner Mickey Arison acquired Shaq, the franchise value increased by $40M.
So talk all you want about how Shaq's half court game will blend with the up-tempo style Steve Nash and the rest of the Suns like to play. But the one thing that is crystal clear is that the arrival of Shaquille O'Neal in Phoenix will mean BIG business for the Suns. He will certainly open up doors with companies and countries (China) that the Suns couldn't open previously. While Steve Nash is the reluctant superstar, Shaquille O'Neal has a magnetic, outgoing personality perfect for team marketers.
sports savant wrote:CHRICE: a philly fan here: on our forums we heard a guy predicted/brought up the Shaq trade so it led me here;;;
your pix at the bottom of your posts is absolute CLASSIC!!
how did you get/make/find it???
eastsidecrossover wrote:The suns have two TE.
-SDU- wrote:pessimistic? no thats just realistic
of course sarver decided to break his own rule and incur the expense of shaq because he thought it would make money not cost money
http://www.sportsbusinessradio.com/node/1555
check that articleBut the real impact of Shaquille O'Neal on the Phoenix Suns will come off the court. Shaq is a brand name worth millions of dollars. He's the biggest endorsement star the Suns have had since Charles Barkley.
check the entire article tho - alot of possibilities for revenue just opened up