UFC Announces a Deal with Reebok

[lilfishi22]

I can't see this Reebok deal being a net positive for their brand (bad publicity, jersey sales??). If it's a bad deal for Reebok and it's a bad deal for the fighters, then it HAS to only benefit the UFC. Even then I don't know if they are making all that much. I haven't seen the financials but I just don't see the UFC benefiting from this deal much either other than from an asthestic perspective and even then it's debatable

[REDDzone]

Thought it was awesome that GSP was decked out in UA in that little vid he did responding to Bisping. lol.

[Jasen777]

I haven't seen the financials but I just don't see the UFC benefiting from this deal much either other than from an asthestic perspective and even then it's debatable

They're probably losing money considering the sponsor taxes they used to take and that all ( ) of the Reebok money goes to the fighters. This was always about control, and the possibility of adding sponsors and/or a bigger deal down the road.

[Jasen777]

Following Reebok protest, Fabricio Werdum says he's been removed from his UFC broadcast duties

Just days after his social media protest against Reebok, former UFC heavyweight champion Fabricio Werdum revealed in an Instagram video on Friday that he has been removed from his television duties as an analyst and commentator on the UFC's Spanish-speaking broadcasts.

"I just want to make everything clear about my post of Nike and Reebok. I did this to protest about the sponsorship," Werdum wrote on the post. "Before Rebook got into UFC, all the fighters use to do a lot of money with other sponsors, including me, and now they paying me only $5,000 per fight. I didn't get penalized because I have to contract with them, but they cut me out of the TV broadcast #UFCnetwork."

[Jasen777]

So I guess Reebok is doing UFC leather jackets now.



http://www.mmafighting.com/2016/11/1/13489832/ufc-reebok-unveil-new-nyc-inspired-fight-kit-product-line-for-ufc-205

[lilfishi22]

The NY logo is pretty cool. Everything else is terrible

[cowboyronnie]

My fave crust punk brand is Reebok