I feel like it used to be the end-all, be-all, now it seems like nobody cares and titles are de-valued. This isn't a fully fleshed out opinion, at the moment, just curious as to everyone's' thoughts. Here is some evidence, many of which are anecdotes, but throw it all together and I think you can see a trend:
- *Non top-10 guys getting title shots (Dan Henderson...what a joke).
*Non-title fights being placed above title fights on cards.
*Interims being given out much more readily, even when the champion recently fight (OSP/Jones).
*Belts are being passed around like hot potatoes, see women's FW, men's HW, men's LW, etc.
*Title shots being given out to random TUF winners (if this is still a thing).
*GSP coming back and having no interest in fighting for the belt, looking for bigger fights than the current champion.
*Cerrone willing to bypass title shots in order to take random short-notice fights.
*Conor putting the entire 145 division on hold while he goes and randomly fights two weight classes higher.
*Conor slated to face RDA for the 155 title, RDA falls out and is replaced by Nate, the fight gets even BIGGER despite this.
*Michael Chandler and Josh Thomson electing to fight each other as opposed to fighting for the belt vs Will Brooks.