http://www.wired.com/business/2013/12/v ... nto-kings/
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When I look at the business of basketball, it’s more than basketball,” he says. “It’s really a social network. You can use technology to capture that network, expand it, engage it, and then, obviously, to monetize it.”
“We are the only people to have actually created the science of understanding what it takes to provide the right psychological experience,” he says. “We know the action to take to convert sentiment into intention and then intention into action. That’s key to turning customers into fans.”
This effort goes beyond social media. This expansive network recognizes when a fan enters Sleep Train Arena and begins making real-time, location-based offers. Want a Kings’ cap? The app can tell you they’re on sale. Thirsty? Order a beer with your phone and have it sent to your seat. Gotta go? The network can tell you which restroom has the shortest line. Fans need not be in the arena to enjoy the benefits of all this technology. A fan watching the game in Mumbai can just as easily win a T-shirt as the guy sitting courtside.