https://www.sportingnews.com/us/nba/news/de-aaron-fox-nft-project-investors/qq4wlbclbzf6p0ey0qobud0e
This is a bad look no matter if his intentions were genuine or not.
Ouch.
It's this part of the article for me:
Almost immediately, chat records in Fox’s Discord were removed, all social media accounts were deleted and Fox turned off commenting abilities on his various social media platforms. An Ethereum wallet containing $1.6 million in funds for the project was mostly drained, going through various exchanges in order to make it more difficult to trace.
This screams rug pull.