Schadenfreude wrote:Centre Court wrote:IMO, these dismal ratings are Colangelo's legacy and the primary reason he was fired.
Over his tenure, Bryan talked a good game, but did nothing to build the Raptors brand in Toronto or across Canada. His team's were mediocre and there was nothing to make casual fans say 'I need to check out the Raptors'.
I went to the home opener with my son. The next day I asked him if he talked to anyone at high school about the Raps v Celtics game. His answer was 'no - no one cares about the Raptors.' Even my son, (who is a 6'2" starting small forward on his high school team) is more interested in the NHL than he is in the Raptors.
So after 19 seasons, the Raptors brand is pretty much irrelevant. Masai and Leiweke have their work cut out for them.
Mentioned it before, but the young people are the biggest problem that this team will face. A lot of people here fall into two categories: those who became fans when the team first came into existence (and are in the 30s or older) and those who were teens or pre-teens when the Carter era dawned (and are in their mid/late 20s) and became NBA fans and Raptors fans more or less simultaneously.
The majority from both of those groups are now lifers...we'll have the odd Raptors-related existential crisis, but won't break away to support another team. The next generation down, though, haven't been given any reason to consider themselves Raptors fans, much less committed ones. Even our brief ups during the Bosh era aren't the sort likely to cause thousands of kids to ride out the bad, and with it sometimes being easier to find games televised nationally in the States than Raptors contests, a great deal more likely have decided that they are fans of the Heat, or Thunder, or Bulls.
We need something big, something that causes all of those casual observers to care about the team in the short-term, but makes Raptors fanhood a point of pride even once the success recedes. We need, essentially, a rallying point, and for that we need to be really good, and do something really memorable. Marginal internal improvement and dunk contest wins ain't gonna do it.