Rebranding the Toronto Raptors (Updated designs on p. 7)

[hankscorpioLA]

lol people think we are saying these logo's are ugly only because we can hide behind a username? Dude come bring me your mock-up's on paper ill show you to your face how ugly it is too.

THIS IS A FREAKING NBA TEAM. DO YOU GUYS HAVE ANY SORT OF COMMON SENSE? LOOK AT THAT LOGO AND TELL ME IT DESERVES ANY THOUGHT OF BEING ON THE FRONT OF AN NBA JERSEY THAT I WOULD PAY $120+ FOR? LOL. NO DISRESPECT BUT COME ON NOW...

Yes you people are too sensitive, this is a forum, there were threads considering the rebrand and this guy decided to make his OWN dedicated thread SPECIFICALLY for his design. Imo, it better be damn good if you have the nerve to make a new thread about it distancing your design from the others in the original thread.

There was not a single thread on a Raptors rebrand but tons of Huskies rebrands. I think that deserves its own thread no? And I'm not doing this to show off, or force the design on people's throats... but merely to create a healthy discussion on the topic. I've done this time and time again with my personal Raptors mixes I've made, this time is no different. I think you have issues deeply rooted in jealousy, bud.

As someone who's been in art school, it's just general courtesy to constructively criticize someone's work in which they've spent hours on end creating. If you don't like the work, state why you don't like it, otherwise your comment can be taken as rude and insensitive. I can take constructive criticism, by all means lay it out to me - tell me what elements of the logo you didn't like so I can improve upon it but If you just flat out scoff and dismiss it, well you're just being an **** now aren't you?

It's probably one of the worst logo's created on this forum. It has absolutely lost the feel of a raptors leaning towards more on an alien theme. The skyline is NOT a good idea, it look's terrible. There is nothing good about this logo, the eyes, the teeth, the skyline, etc. I'm not insulting you or any of the posters but it's an NBA team, a professional sports organization and you would want to put that logo on the court/jersey?! I know people probably egg you on and tell you it's a great design because they think it's the nice thing to do, but what they are really doing is setting you up for failure. I am not jealous, more frustrated that people are willing to praise and accept mediocre logo's.. Don't you guys have any pride? This is my team and to see people like you butcher the hell out of the original logo is of course frustrating. Constructive criticism? Trash this logo and stop being blinded by the people who are praising you for your skyline in the teeth, etc. Your logo is a disgrace to the Raptor franchise (that's how bad it is). If you spent a lot of money going to 'art school', well stop right now if you think art may be a career for you. If it's on your spare time, then at least admit it's a terrible, ugly logo. I'm not hating or insulting you, I'm helping you out because people like Hank will always tell you how great your logo is when if fact, if we had a poll I would guarantee it would finish near the bottom. If you really want to update your logo, start from scratch.

Wow dude...you are a doosh.

And for the record, I don't like the design and I am pretty sure I indicated as such.

The difference is that I did it without being an insulting sack of sh*t.

[DreamTeam09]

A lot of you guys are sick with the graphics. If anyone want's to make a ez $20 I have a logo already if someone can make a few mock ups on how it would look on sweaters / hats / shirts that'll be really helpful to me. That shouldn't be too hard for someone with knowledge on cpu graphics and ish.

quote this tweet if interested.

[Dr Comeback]

Hey guys I'm back again, Since TL said he's sticking with the raptor name, much to my lathing I starting thinking another way to modernize or update the teams logo.



http://www.behance.net/gallery/Toronto- ... t/11781641

Canadian international air show is up in downsview right? same with Billy Bishop Air Field, toronto has a more than tangential link to fighter jets, I think you see where I was going with this. I haven't done the jersey or court or anything just the logo but I figure Id see what the communities reaction was too this.


I would perfer a more toronto agnostic brand but, hard to dot hat with the putrid raptor name, and the idiotic dinosaur hard to do.

[ballislife]

As for the jerseys...I gave it a lot of thought and spent a while playing around with re-designs, but ultimately, I like how they are now. The only changes I would make to them are to add Raptor claw marks on the shoulders, a CN Tower silhouette down the side of the shorts, and ditch the chevrons on the sides of the shirt. Besides that, the colour schemes of all the current jerseys and their design are perfectly fine.

This is what the shirt would look like:


These are the shorts (the shorts colour would match the shirt...of course):


What do you think?

Love the design overall... but I know that we're bringing back the purple. What can you do to incorporate the purple into the design? Love your work though.

[TorontoRapture]

As for the jerseys...I gave it a lot of thought and spent a while playing around with re-designs, but ultimately, I like how they are now. The only changes I would make to them are to add Raptor claw marks on the shoulders, a CN Tower silhouette down the side of the shorts, and ditch the chevrons on the sides of the shirt. Besides that, the colour schemes of all the current jerseys and their design are perfectly fine.

This is what the shirt would look like:


These are the shorts (the shorts colour would match the shirt...of course):


What do you think?

Love the design overall... but I know that we're bringing back the purple. What can you do to incorporate the purple into the design? Love your work though.

I'll see what I can do.

[BlackSwanRobust]

Hey guys I'm back again, Since TL said he's sticking with the raptor name, much to my lathing I starting thinking another way to modernize or update the teams logo.



http://www.behance.net/gallery/Toronto- ... t/11781641

Canadian international air show is up in downsview right? same with Billy Bishop Air Field, toronto has a more than tangential link to fighter jets, I think you see where I was going with this. I haven't done the jersey or court or anything just the logo but I figure Id see what the communities reaction was too this.


I would perfer a more toronto agnostic brand but, hard to dot hat with the putrid raptor name, and the idiotic dinosaur hard to do.

Ding ding ding! Love the take on the Jets/Leaf. This is my fave rebrand attempt thus far.

[TheGoodDoctor]

Sorry but not a fan of the Leaf design at all TR. Technically great work but just not my cup of tea.

The rebrand to fighter jets are decent though.

[T-D0G]

As for the jerseys...I gave it a lot of thought and spent a while playing around with re-designs, but ultimately, I like how they are now. The only changes I would make to them are to add Raptor claw marks on the shoulders, a CN Tower silhouette down the side of the shorts, and ditch the chevrons on the sides of the shirt. Besides that, the colour schemes of all the current jerseys and their design are perfectly fine.

This is what the shirt would look like:


These are the shorts (the shorts colour would match the shirt...of course):


What do you think?

I don't know how to say this nicely, but I hate everything about it.

The leaf is forced, the overall design of the logo has too much going on, and the tower on the shorts and the claw marks on the shoulders... just does not look good.

[Gang of Four]

Considering that the raptor is a type of bird (and that birds are classified as dinosaurs), there are actually a lot of possibilities for logo designs. Must be careful though, because there is already another sports team in this city with a dinosaur logo: the Toronto Blue Jays. And the Atlanta Hawks probably would not take kindly to the Raptors using the image of a hawk either.

[Parataxis]

As for the jerseys...I gave it a lot of thought and spent a while playing around with re-designs, but ultimately, I like how they are now. The only changes I would make to them are to add Raptor claw marks on the shoulders, a CN Tower silhouette down the side of the shorts, and ditch the chevrons on the sides of the shirt. Besides that, the colour schemes of all the current jerseys and their design are perfectly fine.

This is what the shirt would look like:




These are the shorts (the shorts colour would match the shirt...of course):


What do you think?

I don't know how to say this nicely, but I hate everything about it.

The leaf is forced, the overall design of the logo has too much going on, and the tower on the shorts and the claw marks on the shoulders... just does not look good.

Seriously? I think those claw marks are slick slick slick

[T-D0G]

As for the jerseys...I gave it a lot of thought and spent a while playing around with re-designs, but ultimately, I like how they are now. The only changes I would make to them are to add Raptor claw marks on the shoulders, a CN Tower silhouette down the side of the shorts, and ditch the chevrons on the sides of the shirt. Besides that, the colour schemes of all the current jerseys and their design are perfectly fine.

This is what the shirt would look like:




These are the shorts (the shorts colour would match the shirt...of course):


What do you think?

I don't know how to say this nicely, but I hate everything about it.

The leaf is forced, the overall design of the logo has too much going on, and the tower on the shorts and the claw marks on the shoulders... just does not look good.

Seriously? I think those claw marks are slick slick slick

Well, then, imo you have bad taste. :p

[TheGoodDoctor]

If anyone is watching the Bulls/Heat game tell me that gold doesn't look amazing!

We need to rebrand Gold/White home and Black/Gold away.

[TheFreshPrince]

If anyone is watching the Bulls/Heat game tell me that gold doesn't look amazing!

We need to rebrand Gold/White home and Black/Gold away.

I like most of Miami's uniforms, and the one they're wearing tonight is horrible.

[KingTdot]

i don't want to be mean or anything, but that raptor head.. you can't be serious, i like the city of toronto in the mouth though, but that raptor head.. gotta be the worst raptor head i've ever seen. That looks more like a gecko's head, colored in red and you made it look like it's blind. Have you even asked anyone of what they thought about it before putting it on here for our opinions? All in all, i like the effort.. though that would probably take me a good 5 minutes to come up with and draw, and tbh, it looks more cartoonish and childish than it did before.

[LoveMyRaps]

Sort of good news!

In an interview with Rudy Gay

http://www.mtv.ca/playwithaj/clips/1026664/Rudy-Gay/

Rudy hints that the team might change their name to the Huskies... (Starts at about 3:10 i think)
Didnt TL say the team name will stay the same?

[RandomRaptorfan]

DISCLAIMER: I'm absolutely terrible at Photoshop/Paint so I tried my best at a quick colour swap of your logo, TorontoRapture



I think this would be easier on the eyes. Once again I suck at Paint so I hope you get the general idea. Toronto should also be in black although I couldn't really fill that in easily. If you or someone else could clean up the logo with those colours I think it would look awesome. Maybe even reverse the colours on the banner and have a black banner with white text. Otherwise I think the logo is a GREAT template

[Yeezus_]

Can we get DONDA to create the new brand?

[TheGoodDoctor]

Sort of good news!

In an interview with Rudy Gay

http://www.mtv.ca/playwithaj/clips/1026664/Rudy-Gay/

Rudy hints that the team might change their name to the Huskies... (Starts at about 3:10 i think)
Didnt TL say the team name will stay the same?

Yes he did. We're staying the Raptors.

And sorry guys but those Leaf designs are hideous as much as I appreciate the effort. I really wish we would stop trying to make the leaf the most prominent feature for our logo when we are the RAPTORS not the LEAFS.

[VC-INJURY]

The claw marks look cool, but the shorts look terrible. The tower thing just does not work. It draws too much attention to itself.

[Turbo_Zone]

I'm going to start dripping out my rebranding designs as the season rolls on.

(I've got more in the processor)

Here is my first submission:

A new-age hyper blue and purple skeleton.

This is aimed at younger fans and young NBA players.

(I don't expect a warm reception from older fans/corporate dudes/Joe 6-packs but who knows, let's throw it out there)



Large: http://imageshack.us/a/img853/6640/59ah.jpg

...

Of course, once weed is legalized, we'll be going with this:



Large: http://imageshack.us/a/img69/6892/hbup.jpg

I'll drop my next one most likely in the next few weeks.

Flame away.