Logo Rebrand (Everything Huskies/Raptors) Megathread

[pharring]

Hope we never go for a name change to Huskies, it makes no sense now. This team already suffers already by a bad Northern image, last we want is to underline it with a name.

Also the idea of making the team more Canadian is very stupid and will backfire:
- will make the US players feel even more isolated
- most Canadians outside Toronto will never give a hoot about NBA and Toronto anyway
- management needs to accept that in general (with few exceptions) different crowd follows NBA from NHL (whose fans by enlarge don't care about NBA and never will)

Raptors is a much, much better name!

Wow. I don't agree with a single thing you said. Not one. Well done!

[Rapz]

Hope we never go for a name change to Huskies, it makes no sense now. This team already suffers already by a bad Northern image, last we want is to underline it with a name.

Also the idea of making the team more Canadian is very stupid and will backfire:
- will make the US players feel even more isolated
- most Canadians outside Toronto will never give a hoot about NBA and Toronto anyway
- management needs to accept that in general (with few exceptions) different crowd follows NBA from NHL (whose fans by enlarge don't care about NBA and never will)

Raptors is a much, much better name!

Wow. I don't agree with a single thing you said. Not one. Well done!

If you live in Toronto, I'd be surprised if you did.

[whysoserious]

A name change doesn't make people feel isolated. No one says they don't want to play for a certain team because of their name and what it tells them about the city or organization. That's a little extreme.

Most Canadians actually will start to care, basketball is an easy sport to pick up and play and with the number of immigrants in Canada it can defintely gain traction.

Management needs to recognize it's core crowd and then how to appeal to crowds beyond that in Canada.

You wanna know the one thing that addresses all of that, it's simply build a winning team and a franchise/organization that exemplifies excellence. That is what will grow the base. You can make the case for the Raptors name, you can make the case for the Huskies name. All that is fluff but regardless, the logo/team needs a refresh.

But winning cures all.

[kooka]

Keep the Raptors name.
Forget Canada's team, make them blue and white and represent Toronto.
Keep the Claw (edit to a talon) Integrate the T logo with the feathers.
A Raptor is a bird of prey.

We can keep the tradition, re-brand to rep the city, and get rid of the dinosaur for those who don't like it.
At the end of the day, im cool with the dino, but NOT with the huskies or tower or any other baloney.
BLUE AND WHITE is the most important change tho.

My 2 cents, great work by everyone contributing

[Raptorfan2012]

Keep the Raptors name.
Forget Canada's team, make them blue and white and represent Toronto.
Keep the Claw (edit to a talon) Integrate the T logo with the feathers.
A Raptor is a bird of prey.

We can keep the tradition, re-brand to rep the city, and get rid of the dinosaur for those who don't like it.
At the end of the day, im cool with the dino, but NOT with the huskies or tower or any other baloney.
BLUE AND WHITE is the most important change tho.

My 2 cents, great work by everyone contributing

To me, Raptors have to be Red and White - hard to explain but I really like the Raptor in red and cannot imagine a blue Raptor. If we go Blue and White, I think the Husky makes more sense.

[kooka]

o explain but I really like the Raptor in red and cannot imagine a blue Raptor. If we go Blue and White, I think the Husky makes more sense.

It wouldnt be a blue dinosaur. outline of a bird of prey/talon/whatever other gimmick...i agree if you keep the dino logo it cant be blue. but out color scheme should be.

[Rapz]

A name change doesn't make people feel isolated. No one says they don't want to play for a certain team because of their name and what it tells them about the city or organization. That's a little extreme.

Most Canadians actually will start to care, basketball is an easy sport to pick up and play and with the number of immigrants in Canada it can defintely gain traction.

Management needs to recognize it's core crowd and then how to appeal to crowds beyond that in Canada.

You wanna know the one thing that addresses all of that, it's simply build a winning team and a franchise/organization that exemplifies excellence. That is what will grow the base. You can make the case for the Raptors name, you can make the case for the Huskies name. All that is fluff but regardless, the logo/team needs a refresh.

But winning cures all.

For at least 30 years it was expected that soccer would pickup a lot faster in popularity - since it is a lot more popular at grass roots and easier to play than most sports. And it is still way back with little progress to show when compared to hockey...

Also "winning cures it all" it is not applicable to "show time NBA" where only superstars could bring the wins.
You argue: without egg there is no chicken and I argue that with no chicken => no egg, do you see Raps dilemma?
Regardless of who the farmer is, the problem a non top 5 NBA location has, it is to attract the highly coveted chickens...

[TheGoodDoctor]

So we are complaining about logo inspired by Jurassic Park, but we have nothing against new logo inspired by Game of Thrones

Yea I agree with you on the actual Husky itself.. we could change that aspect of it.. but the rest of the design looks great.

Maybe something like this?

A little reminiscent of a certain someone's new team colours huh???

[S.W.A.N]

So we are complaining about logo inspired by Jurassic Park, but we have nothing against new logo inspired by Game of Thrones

Yea I agree with you on the actual Husky itself.. we could change that aspect of it.. but the rest of the design looks great.

Maybe something like this?

A little reminiscent of a certain someone's new team colours huh???

Anything to make his transition from college to our team as easy as possible.

[ballislife]

Yea I agree with you on the actual Husky itself.. we could change that aspect of it.. but the rest of the design looks great.

Maybe something like this?

A little reminiscent of a certain someone's new team colours huh???

Anything to make his transition from college to our team as easy as possible.

LOL I wasnt even thinking about that... those colours scream Toronto more than the say about Kansas. It incorporates our city, and our country.

[MA29]

I cant think of any other teams in the NBA that use Blue, Red, and White...

[ballislife]

I cant think of any other teams in the NBA that use Blue, Red, and White...

Sixers and Pistons

[MA29]

I cant think of any other teams in the NBA that use Blue, Red, and White...

Sixers and Pistons

sorry I meant to green font that cause like Wizards and Clippers use those colors aswell.. its just too played out in the NBA

[ballislife]

My attempt if we keep the "Raptors" name:

[Los Manos]

Thanks again for all the great comments and contributions to my Huskies design. I can't say I'm a big fan of most of the alterations made by posters here but your designs and comments have given me a lot of food for thought and I'm working on v.2 of that re-branding.

With the Huskies re-brand mostly only going down well with those open to a name change, I thought it appropriate to attempt my take on a Raptors re-brand and again get the thoughts of the fanbase during the design process. If the Toronto Raptors are to celebrate their 20 year anniversary in 2016, the only path I wanted to go down was to really get the essence of the original branding back while giving everything a much needed facelift. Included are Primary, Secondary and Third logo's along with a jersey script. This is a re-brand that very much embraces the franchises' 90's roots while doing a clearer job representing the city of Toronto and Canada.

Again it's a bit rough around the edges but I guess I'm most interested as to whether the original Raptors look is salvageable. I've not done any jersey designs that are satisfactory so I'm hoping you some of you try out the jersey script on a few designs of your own (I could use the inspiration!).

So once again let me know your thoughts.

[_eagle]

My attempt if we keep the "Raptors" name:

i hate these because it looks like they attached a mini tshirt to the jersey.

[Stills12]

Thanks again for all the great comments and contributions to my Huskies design. I can't say I'm a big fan of most of the alterations made by posters here but your designs and comments have given me a lot of food for thought and I'm working on v.2 of that re-branding.

With the Huskies re-brand mostly only going down well with those open to a name change, I thought it appropriate to attempt my take on a Raptors re-brand and again get the thoughts of the fanbase during the design process. If the Toronto Raptors are to celebrate their 20 year anniversary in 2016, the only path I wanted to go down was to really get the essence of the original branding back while giving everything a much needed facelift. Included are Primary, Secondary and Third logo's along with a jersey script. This is a re-brand that very much embraces the franchises' 90's roots while doing a clearer job representing the city of Toronto and Canada.

Again it's a bit rough around the edges but I guess I'm most interested as to whether the original Raptors look is salvageable. I've not done any jersey designs that are satisfactory so I'm hoping you some of you try out the jersey script on a few designs of your own (I could use the inspiration!).

So once again let me know your thoughts.

As per league requirement any primary logo needs to have city name included in it. Just thought i'll let you know.

On the logo though you are very close;

-The T in Raptors looks more like a L, so maybe look into that.
-The basketball in the logo needs to be the same shade of red.
-Raptors script in white would probably make it pop off more, should try it and see if it works.
-Your 3rd logo is the weakest. If it's possible then i'd like to see you update the claw logo. If it can be done, i think that'll look amazing with the set.

Other than that it's a sweet logo and you're definitely on the right path. And since im replying here, i'd like to see you guys keep Raptors name with the red/black colour scheme.

- Sixers fan.

[Marvin!]

Thanks again for all the great comments and contributions to my Huskies design. I can't say I'm a big fan of most of the alterations made by posters here but your designs and comments have given me a lot of food for thought and I'm working on v.2 of that re-branding.

With the Huskies re-brand mostly only going down well with those open to a name change, I thought it appropriate to attempt my take on a Raptors re-brand and again get the thoughts of the fanbase during the design process. If the Toronto Raptors are to celebrate their 20 year anniversary in 2016, the only path I wanted to go down was to really get the essence of the original branding back while giving everything a much needed facelift. Included are Primary, Secondary and Third logo's along with a jersey script. This is a re-brand that very much embraces the franchises' 90's roots while doing a clearer job representing the city of Toronto and Canada.

Again it's a bit rough around the edges but I guess I'm most interested as to whether the original Raptors look is salvageable. I've not done any jersey designs that are satisfactory so I'm hoping you some of you try out the jersey script on a few designs of your own (I could use the inspiration!).

So once again let me know your thoughts.

Agree with the previous poster more or less. I would make the maple leaf all one colour of red and have the basketball bottom more differentiated from the top by color (much much darker) - probably you want to try the dino in the same dark color of as the basketball so it doesn't looking like he's hiding.

I also don't like the that bottom bit of the R is unattached - it makes it look too much like a P - same goes with the cross of the T - it doesn't look quite right.

On the jersey script I also don't like that you've made the t cross red

what i do like is pretty much everything else. I like how you've stylized the CN tower into the leaf - that's a nice touch. I like that there are similarities to the traditional maple leafs logo (and the marlies logo). I'm in the camp that think some 'synergy' between the branding of the various teams is a good thing - but you've handled it in a nice way - not too over the top. I also like that you've gone in a simpler direction instead of one of these ultra busy/fussy directions. I think they need a simple logo that can become sort of iconic - more Cowboys/Yankees or even the Golden State Warriors 'The City' direction - less timberwolves/pelicans etc

I'd actually like to see this concept in blues and greys - I think a color move isn't a bad idea also.

Regarding your older Husky concept - i LOVED the scrip you used - but didn't dig the Huskie head that you selected.

[goodjoey]

Thanks again for all the great comments and contributions to my Huskies design. I can't say I'm a big fan of most of the alterations made by posters here but your designs and comments have given me a lot of food for thought and I'm working on v.2 of that re-branding.

With the Huskies re-brand mostly only going down well with those open to a name change, I thought it appropriate to attempt my take on a Raptors re-brand and again get the thoughts of the fanbase during the design process. If the Toronto Raptors are to celebrate their 20 year anniversary in 2016, the only path I wanted to go down was to really get the essence of the original branding back while giving everything a much needed facelift. Included are Primary, Secondary and Third logo's along with a jersey script. This is a re-brand that very much embraces the franchises' 90's roots while doing a clearer job representing the city of Toronto and Canada.

Again it's a bit rough around the edges but I guess I'm most interested as to whether the original Raptors look is salvageable. I've not done any jersey designs that are satisfactory so I'm hoping you some of you try out the jersey script on a few designs of your own (I could use the inspiration!).

So once again let me know your thoughts.

Spoiler:

UNREAL! this is so wicked Los Manos! Would you mind if I showed some of my coworkers here at MLSE? I know they will drool all over it! We were just talking the other day about how we could incorporate the raptor into the logo text (like the magic or sixers of the 90's). I think your secondary logo is SPOT ON!

truly inspired!

[goodjoey]

Los Manos, just out of curiosity, and you don't have to answer if you don't want, but do you work at BBDO? I have a buddy that works there, and they were telling me about a designer with the same name. If so, they are lucky to have you, would love to work with someone as talented as yourself!