Drake partners with LBJ and Uninterrupted to bring content to Canadian athletes

First Step · Post #1 » by **First Step** » Tue Jul 30, 2019 7:52 pm

https://variety.com/2019/digital/news/drake-lebron-james-uninterrupted-canada-1203284666/

Nice rebound after Kawhi dipped!

Drake, the Canadian music artist and Toronto Raptors mega-fan, is getting into the sports-media business with a major assist from NBA superstar LeBron James.

Uninterrupted, the athlete-empowerment brand and media company founded by James and his longtime business partner Maverick Carter, is launching in Canada in partnership with Drake. Uninterrupted Canada is the first international expansion for Uninterrupted, which launched in the U.S. in 2015 with backing from Warner Bros. and Turner.

“Expanding into Canada with some incredible partners puts Uninterrupted on a global scale and creates new opportunities for even more athletes and fans to be a part of what we’re building,” LeBron James said in a statement.

Drake commented, “Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans. I’m honored to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.”

T0R0NT0_RAPT0RS · Post #2 » by **T0R0NT0_RAPT0RS** » Tue Jul 30, 2019 8:02 pm

I found this part cool, but kinda ironic with Stro now gone and likely Serge following soon.

As part of Uninterrupted Canada’s content slate, the company has signed an exclusive first-look deal with Toronto Raptors star Serge Ibaka, which will include a fashion project. Uninterrupted Canada also is producing a motivational series with pitcher Marcus Stroman, formerly with the Toronto Blue Jays and now with the New York Mets, focusing on shorter-than-average athletes titled “Height Doesn’t Measure Heart.” Uninterrupted Canada will also distribute content from Uninterrupted‘s U.S.

LilRomeo905 · Post #3 » by **LilRomeo905** » Thu Aug 1, 2019 1:00 am

So, is this a sports-version of Vice?

C_Money · Post #4 » by **C_Money** » Thu Aug 1, 2019 9:54 am

This doesn’t seem to make up for Kawhi dipping in any shape or form.

J-Roc · Post #5 » by **J-Roc** » Thu Aug 1, 2019 10:37 am

Ajay Virmani's (Cargojet) son is involved, too. It all comes together.

alfie123 · Post #6 » by **alfie123** » Thu Aug 1, 2019 4:57 pm

C_Money wrote:This doesn’t seem to make up for Kawhi dipping in any shape or form.

It does for Drake stans willing to pay $800 for OVO tickets haha

LoveMyRaps · Post #7 » by **LoveMyRaps** » Thu Aug 1, 2019 5:12 pm

Drake continues to do so much for the city and country. Yet old heads will still find reasons to hate on this man.

Raps in 4 · Post #8 » by **Raps in 4** » Fri Aug 2, 2019 7:38 pm

Lebron to Toronto in 2022 confirmed.

First Step · Post #9 » by **First Step** » Sat Aug 3, 2019 5:16 am

LeBron gave a very warm speech tonight about the city of Toronto and how it's special to him.

Yallbecrazy · Post #10 » by **Yallbecrazy** » Sat Aug 3, 2019 5:45 am

First Step wrote:https://variety.com/2019/digital/news/drake-lebron-james-uninterrupted-canada-1203284666/

Nice rebound after Kawhi dipped!

Drake, the Canadian music artist and Toronto Raptors mega-fan, is getting into the sports-media business with a major assist from NBA superstar LeBron James.

Uninterrupted, the athlete-empowerment brand and media company founded by James and his longtime business partner Maverick Carter, is launching in Canada in partnership with Drake. Uninterrupted Canada is the first international expansion for Uninterrupted, which launched in the U.S. in 2015 with backing from Warner Bros. and Turner.

“Expanding into Canada with some incredible partners puts Uninterrupted on a global scale and creates new opportunities for even more athletes and fans to be a part of what we’re building,” LeBron James said in a statement.

Drake commented, “Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans. I’m HONOURED to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.”

If Drake said it, then the article needs to be edited properly

Slo · Post #11 » by **Slo** » Sat Aug 3, 2019 6:56 am

First Step wrote:
LeBron gave a very warm speech tonight about the city of Toronto and how it's special to him.

Yeah i bet its a special city to Paul Pierce too..

TNRaps4life · Post #12 » by **TNRaps4life** » Sat Aug 3, 2019 2:33 pm

They want our money but don't want to play in Toronto. New Balance learning the hard way. We ain't stupid.

Ado05 · Post #13 » by **Ado05** » Sat Aug 3, 2019 7:37 pm

bring LeBron home

TheRealDeal · Post #14 » by **TheRealDeal** » Sat Aug 3, 2019 10:06 pm

Remember when LeBron got a ton of crap early on for letting his buddies (Maverick Carter) run his business? Bron made that decision as a teenager and looking back it was a great move

LeBron had a vision for the future at 17 and now his empires vision is beginning to shift after 17 years in the league. It seems like they still know what they're doing

The Canadian market is an opportunity that's been ignored for too many years. Finally someone was smart enough to realize