Roland Garros the most watched tennis event in world
Posted: Fri Jun 10, 2011 3:08 am
http://simplymurcia.com/category/networks/
According to research firm Yacast Roland Garros last year led to France Television to broadcast more than 1,350 spots, more than eight hours of conventional advertising representative cumulative sales (excluding sponsorship) of 7.7 million gross before tax. Currently 90 channels broadcast 6,500 hours of matches in 214 countries. These broadcasts represent 3 billion cumulative viewers, making the Roland Garros tennis tournament, the most watched in the world.
According to research firm Yacast Roland Garros last year led to France Television to broadcast more than 1,350 spots, more than eight hours of conventional advertising representative cumulative sales (excluding sponsorship) of 7.7 million gross before tax. Currently 90 channels broadcast 6,500 hours of matches in 214 countries. These broadcasts represent 3 billion cumulative viewers, making the Roland Garros tennis tournament, the most watched in the world.