The play on the court has never been better, with Breanna Stewart and Sue Bird leading the Seattle Storm to a championship. Most of the playoff positions weren’t decided until the final days of the season. Television ratings were up over 30 percent and the WNBA Finals Game 3 clincher had its highest rating on ESPN2 since 2010. Buoyed by the strong ratings, the network decided to up the number of games it will cover next year. Metrics also were up for league pass, merchandise sales and social media.
Making Bradley Beal's point. The product is better, the sales and ratings are higher. Social media numbers are stronger. The rest is just marketing and sales.