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Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 2:42 pm
by papidulo
In the late 1990's, Abe Pollin changed the name of the Washington Bullets to the Washington Wizards, due to high gun violence.
The Wizards is probably the corniest NBA name out there (edit: 2nd to Pelicans), and think a name change is in order...

I think they should go back to being the Bullets, keep the new DC-related themes, and maybe make a Bullet train logo to take away the
gun connotations...

Other ideas??

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 2:58 pm
by Dark Faze
is "wizards" really worse than "spurs" ?

its no big deal

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 4:03 pm
by JWizmentality
Dark Faze wrote:is "wizards" really worse than "spurs" ?

its no big deal


Um...yea. Significantly

They may as well change the name back. Apart from the mascot, marketing has all but removed any wizard related imagery from the branding while they've gone back to Bullets themes and colors.

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 4:08 pm
by AFM
WizarDynasty wrote:This team has one of the worst non basketball team names in the history of sports. What h*ll do wizards have anything to do with basketball?

there is not one part of being a wizard that relates to athleticism, aggression, hardwork, and hustle. teh image of wizard is a slacker, sits around all day creating spells,--

I would immediately change the name as my first agenda if I were Ted. He wonders why his basketball team has no identity.

There is no such thing as a YOUNG wizard. They are old, complaining, elitist, there is absolutely, the only people who can relate to wizards are harry potter fans. The team mascot identity heavily influences the psyche of the team.

Ted is faced with the almost insurmountable task of reinventing the definition of a wizard to help support his basketball identity. No one in DC cares about a wizard. It not part of the community, and its not part of tradition. The only reason you chose wizards is because it starts with a W. That was the worse decision Abe ever made and something Ted should have immediately changed along with the uniforms.

Again, TED immediately changed the name to something that creates an image of a winner. Create a team name that makes your players live up to the identity of the team.

Lakers---they have over 5 decades of success. What in the world is laker. you think of magic johnson, or all the championships they won. Celtics....they have an image of a fighting leprachaun......that's the image of the team. You have cavalier...a guy on a horse...not that great but at least its a fighter...you have pacers....race car.... that translates into running... you have pistons...running horse... you have hawks....predator...aggressive.....you have bobcats....crappy but at least its slightly aggressive....you have Heat....everyone relates to the heat...or being hot because of Miami...

you got the bucks...aggressive deer....then you got the knicks....what in the world is a knick...you just think madison square garden and long history.... 76ers....you think of Dr. J and the afro's...toronto raptors....agressive deadly dinosaurs...then you got the Magic...---that's has to be one of the least aggressive names with absolutely no connection to basketball...then you have the wizards....second worst non aggressive name in basketball.

Then you have western conference....grizzlies...bear...fits gasol and dbo greatly, spurs...san antonio...makes sense---wiley aggressive cowboys....portland trailblazers....trailblazers..is connected to oregon past...makes sense...Golden state warriors...again aggressive...New Orleans...smart...changed their name from pelicans...they want to be fast and fly and its state bird....Houston rockets...explosive....Utah Jazz....music....not that aggressive....but the team is built on rhythm....minnesota timberwolves...aggressive...oklahoma thunder....bang aggressive....sacramento kings....kings...translates to being on top...get it...dallas mavericks...someone who doesn't follow customs or rules...Mark Cuban trying to establish his team identity by always trying to break the rules...i get it....
How is TEd going to fix the image of Wizard....If the GM is well know for motion camera statistics....and becomes the face of the organization for being a wizard with NBA STATISTICS.....THAT MAKES SENSE.

Ted pushing forth a public campaign to re image the washington wizards into an organization that are a collecton of WIZARDS with INFORMATION.

that makes sense. BUT TED has YET to DO. Make it a culture that the entire organization are WIZARDS of INFORMATION. IF it's not information like stats, somebody in the organization needs to be branded as a WIZARD of something. Wizard like plays...meaning brilliant plays...

There is absolutely nothing about this orgnanization that suggest WIZARD....or high mastery of a particular area. TED needs to change the name to a name that motivates his team each game with an identity that he forces them to live up to. The leader of this team is far from the image of a wizard.---john wall is a wizard at what?....running fast in a straight line with the basketball. Beal is a wizard at what? shooting the basketball ?....Wittman is a wizard at what offense? Defense coaching? TED you need to quickly find something in this organization that everyone can point to as being a wizard...or you need to change the team name that creates motivation each game for the team.

Michael JOrdan...a bull----aggressive, stout, always charging, tough.....awesome team name---he worked to live up to image of a bull. Every time he saw his team logo, it reminded him of how he should be as a player. That's what you need for this team LEONSIS.

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 4:42 pm
by Kanyewest
Dark Faze wrote:is "wizards" really worse than "spurs" ?

its no big deal


Spurs is better; maybe we need a song.


Watch on YouTube

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 4:56 pm
by Dark Faze
JWizmentality wrote:
Dark Faze wrote:is "wizards" really worse than "spurs" ?

its no big deal


Um...yea. Significantly

They may as well change the name back. Apart from the mascot, marketing has all but removed any wizard related imagery from the branding while they've gone back to Bullets themes and colors.


So you feel significantly better about your team being named after a tool for horse riding lol

It's not objectively better. And it's not objectively some great name. The reason people want to go back to Bullets is for nostalgia purposes which is fine, but stick to that argument and stop calling Wizards a dumb name. There are a lot of dumb names. You just want the history of the Bullets.

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 5:25 pm
by keynote
Eh, I've gotten over it. I'm fine with the name and branding as-is.

To their credit, Ted/Monumental/Adidas have made incremental improvements that have resulted in a strong, cohesive visual identity.
- They introduced the current unis, which look great -- then improved them after a year by removing the horizontal stripe around the back (which inadvertently made the back jersey #s hard to read).
old:Image
new:Image

- They eliminated virtually all traces of the original magic/sorcery-centric imagery introduced with the initial rebrand. No more ugly abstract swastika leaping wizard; only G-Whiz remains. Instead, the team now focuses on DC-centric images, e.g., the Washington monument, three stars, etc.
- The dc "hand" logo looks *great* on a baseball cap. :clap:
- The current primary logo is reminiscent of a political campaign button, which is clever.
Image
Image
Image
- The three alternates they've introduced (navy, retro sleeved jersey, stars & stripes) range from "not bad" to "amazing."

I could go on.

The word "wizard" could, of course, refer to an old sorcerer. But it can also refer to "a very clever or skillful person."
https://www.merriam-webster.com/dictionary/wizard
https://en.oxforddictionaries.com/definition/wizard

The brand is fine as-is. It's not perfect, but I don't think changing the name back to the "Bullets" (or the "Zephrs," for that matter) would improve things much.

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 5:55 pm
by montestewart
AFM wrote:
WizarDynasty wrote:there is not one part of being a wizard that relates to athleticism, aggression, hardwork, and hustle. teh image of wizard is a slacker, sits around all day creating spells,--

WizD is a great writer

keynote wrote:old:Image

This must have been Wall's club look, vulnerable, yet assertive. Needs the long, flowing hair in Queridiculo's avatar.

Agree that the rebrand is better, with easier to read numbers and better use of palette. Original jersey center stripe looked like a numbered training bra. Good point about the current logo looking like a political button. Never thought of that.

keynote wrote:Image

Still think the image looks like someone bending over and offering his/her star to the Washington Monument

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 5:59 pm
by montestewart
Kanyewest wrote:
Dark Faze wrote:is "wizards" really worse than "spurs" ?

its no big deal


Spurs is better; maybe we need a song.


We got a song:


Watch on YouTube

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 6:19 pm
by BigA

Re: Change the Logo/Mascot to....

Posted: Wed Jan 18, 2017 6:26 pm
by JWizmentality
Dark Faze wrote:
JWizmentality wrote:
Dark Faze wrote:is "wizards" really worse than "spurs" ?

its no big deal


Um...yea. Significantly

They may as well change the name back. Apart from the mascot, marketing has all but removed any wizard related imagery from the branding while they've gone back to Bullets themes and colors.


So you feel significantly better about your team being named after a tool for horse riding lol

It's not objectively better. And it's not objectively some great name. The reason people want to go back to Bullets is for nostalgia purposes which is fine, but stick to that argument and stop calling Wizards a dumb name. There are a lot of dumb names. You just want the history of the Bullets.


Hell yes I just want it back for nostalgia purposes. The re-brand is fine but like I said, we've moved away from any Wizard imagery.

Stop it, Spurs is a great name and it ties in with history. Far better than Wizards, you're on an island by yourself.