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Turner, NBA announce Digital Rights Agreement

Posted: Thu Jan 17, 2008 7:55 pm
by PhilipNelsonFan
http://www.nba.com/news/turner_deal_080117.html

Any thoughts? This is pretty heavy material they're working with IMO.

Posted: Fri Jan 18, 2008 6:20 am
by Dunkenstein
I think the primary reason for the deal was the league's difficulty in getting cable providers to carry NBA TV. They probably felt that Turner, a long-time partner with the NBA, would have greater leverage with the cable providers in getting them to carry NBA TV.