UConn's 82-59 win over South Carolina on Sunday averaged 8.5 million viewers across ESPN and ABC.
The number represents a 55% decrease from last year's Iowa-South Carolina matchup and a 14% decrease from the LSU-Iowa game from two years ago.
It did represent a 75% increase in viewership from 2022, the last time Caitlin Clark didn't appear in the final.
In 30 years, the largest audience prior to two years ago was UConn-Oklahoma in 2002, which averaged 5.7 million viewers.