Kevin Durant has signed an endorsement deal with Orange Leaf Frozen Yogurt in which he now owns a minority stake.
Durant will receive an ownership interest in Orange Leaf in exchange for his work to promote the frozen yogurt brand through community service partnerships, including the development of a program that will help under-served kids and communities, Orange Leaf said.
Orange Leaf CEO Reese Travis said he was impressed with Durant’s involvement in the Oklahoma City community, and that led him to want to partner with the Thunder forward. Travis said he was particularly touched with Durant’s efforts to help with cleanup efforts after the May 2013 Moore tornado.
