The NBA and The Stars Group Inc. (NASDAQ: TSG; TSX: TSGI) announced a new multiyear partnership that will make The Stars Group an authorized gaming operator of the NBA in the U.S. The partnership is The Stars Group’s first with a professional sports league in the U.S.
As part of the partnership, The Stars Group will have the right to use official NBA betting data and league marks across The Stars Group’s digital sports betting offerings.
The Stars Group is a global leader in the online and mobile gaming and interactive entertainment industries, entertaining millions of customers across its online poker, gaming and betting offerings. The Stars Group is currently operating in New Jersey with its BetStars brand, with plans to expand its business nationwide as additional states legalize online sports betting. Over the past year, The Stars Group expanded its global business with the purchase of UK-based Sky Betting & Gaming and Australia-based BetEasy.
“The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. “This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars’ global expertise to further optimize the fan experience.”